BrakingGuide_Internal_A4_12pp_February2023

Braking Guide

For internal use only

Braking brands overview

Product groups Part number breakdown Brake Pads: 101

Brake Discs: 104

97% Market coverage

99% Market coverage

OE Manufacturer

1 million more vehicles coverage

OE identical product in the box

ECE R90 Approved

ECE R90 Approved

AFTER MARKET

The first three digits represent the product group i.e. Brake pads.

The next three digits show the specific part i.e. ‘front’ brake pads.

About Eicher • Great quality at a competitive price with over 1000 references in the range 100% copper free brake pads • Can be fitted with confidence and not invalidate any vehicle warranties • Trusted by some of the largest fleet providers in the UK • Our chosen brand for 15 years • 2.5 million products sold every year. Things you need to know Eicher is our introductory offering, fully R90 compliant, the largest aftermarket brand in the UK, and competes with other aftermarket brands. The majority of competitor brands in the UK market are aftermarket, similar to Eicher, as there is no OE content in their range.

About Pagid • Pagid is the biggest selling brand in the UK & ROI market, with 28 product groups available an OE manufacturer and has been the brand of choice for automotive manufacturers Owned by TMD Friction –the world’s leading brake friction manufacturer • Pagid test each new product development up to 100k hours on over 30 dynamometres and up to 300k kilometres on the road • Pagid has OE identical products and exclusive to LKQ Euro Car Parts • Full range of Geomet coated brake discs reducing corrosion and providing a smarter appearance for longer. Things you need to know TMD Friction supplied the brake pads for the first generation of electric and hybrid vehicles. Today Pagid offers brake pads for 99% of all electric and hybrid vehicles in the European car parc.

101

59

008

9

The following two digits identify the vehicle marque for example, Ford.

The final digit represents brand of product such as Eicher.

Bosch brand identity digit: 7

Brembo brand identifying digit: A

Pagid brand identifying digit: 8

Eicher brand identity digit: 9

Brand positioning

Premium Aftermarket

Budget

Aftermarket

OEM

99% Market coverage

95% Market coverage

Our Preferred Brands

OE Manufacturer

OE Manufacturer

1 million more vehicles coverage

1 million more vehicles coverage

OE identical product in the box

OE identical product in the box

ECE R90 Approved

ECE R90 Approved

About Brembo • A leader in brake technology, Brembo has OE identical parts in the range • Brembo has won 26 World Driver Championships and 30 World Constructors Championships, this is what makes Brembo experts in braking • Brembo invests a significant portion of its turnover – 5% – in Research and Development • Patented discs in range such as water- based UV coating, Pillar Vent Technology (PVT) and two-piece composite discs (on certain applications) • Brembo conducts more than 150 tests on the track and covers a million kilometres (3 times the distance between the Earth and the moon) in road tests to ensure the highest possible quality of its products. Things you need to know Brembo is a world leader in the design, development and production of braking systems and components for cars,

Bosch is aimed at our concept and B2C customers

Other Brands we may stock

About Bosch • Bosch is a well-recognised brand • Bosch brake pads and discs cover more than 95% of the UK market alone • Braking experts for more than 90 years. Things you need to know Bosch is a growing brand in ECP and provides great infill for Pagid and Brembo if these are out of stock.

Our Competitor Brands

• Budget – A very basic brake pad friction material – a one size fits all approach. • Aftermarket – Pad friction material has better compounds and more of them. • Premium aftermarket – Similar to the aftermarket but will have a wider range of coated discs available. Pad friction material has better compounds and more of them. • OEM – OE content in the range. Pads will have fitting kits included and friction materials that are more suited to the vehicle than the aftermarket / budget options. The discs are coated with high carbon content in the range as well as specific SKUs that have tighter “OEM” tolerances (0.03 microns as opposed to 0.07microns).

Special orders

motorbikes, industrial vehicles and machinery, for the OE market, aftermarket and racing.

Pagid and Eicher are not available for special order. Use alternative brands to infill the order. Both brands are “made to order” we are restricted to minimum order quantities (not 1 piece) that can take a long time to manufacture and deliver. However, don’t “say no” to the order, look for an alternative part number such as Brembo or Bosch where we can special order. If there are no alternative brands, contact brakingpm@eurocarparts.com to assist.

Things you need to know All brands offered by LKQ Euro Car Parts are covered against manufacturer defects and wear and tear . A lot of competitor brands only offer cover for manufacturer defects.

Eicher Quality without compromise

Covering nearly every popular make and model, and with a warranty without compromise. Eicher offers a wide range of brake pads and discs that you and your customers can completely depend on.

What you need to know about Eicher • Over 260 quality control checks completed for brake pads • Bolts & accessories included with the pads where applicable • 100%Copper free pads – strong green credentials • All Eicher pads & discs are R90 compliant • Block exemption certified, does not invalidate vehicle warranties • Alternative to OE without compromising on quality.

97% Market coverage

Only 0.3% Return rate

ECE R90 Approved

AFTER MARKET

Better brakes, better for the environment Not only do our pads conform to ECE R90, but they also comply with The Brake Manufacturers Council adopted the Leaf-Mark to inform customers whether a brake pad meets the Better Brakes standards. The darker the leaf, the more levels of compliance the pad meets. ALL Eicher pads conform to the highest level: Level N: includes all requirements of Level A and copper levels must be less than 0.5 percent by weight.

What does this guarantee mean for our customer? Complete confidence in our products, knowing that once fitted correctly there will be no comeback from the customer. The stated warranty covers a customer for 24/24 (months/miles) against manufacturer defects, but because we are confident in our product, it also covers “Wear and Tear”. None of our competitors offer this additional level of warranty.

Why Eicher • Eicher brake pads and discs are exclusively manufactured in quality-controlled production facilities. • We use carefully selected materials and formulations to meet the performance and comfort standards of leading vehicle manufacturers.

Last year as an organisation we conducting independent testing and inspection of our nearest competitor’s braking proposition. Using a 2014 VW Golf in a controlled environment, we put our pads through a series of tests, the outcome against Eicher’s nearest competitors was conclusive:

Lasted longer than the competition

Were quieter than the competition

Proved to have a more stable friction material

* Our braking warranty is no quibble. It does not include off road use (4x4 days, track days). It does not cover alterations of the manufacturers specifications.

Pagid OEM for you, quality as standard Pagid is the biggest selling brand in the UK & ROI market, with over 28 product groups available. Pagid is an OE manufacturer and has been the brand of choice for automotive manufacturers. Owned by TMD Friction – the world’s leading brake friction manufacturer and exclusive to LKQ Euro Car Parts.

Pagid carry out the same checks as many leading brands such as BMW, Ford, Toyota, etc. The Ultimate Transit Test Earlier this year, we went up against two of our main competitors in a series of tests to measure the performance of our transit brake pads. The industry standard tests monitored performance across multiple characteristics. All possible scenarios were considered – different road types, speeds, temperatures and durations. On average, Pagid brake pads will last 3,000 miles longer than other leading UK brands.

1/3

What does this guarantee mean for our customer? Complete confidence in our products, knowing that once fitted correctly there will be no comeback from the customer. The stated warranty covers a customer for 25/25 (months/miles) against manufacturer defects, but because we are confident in our product, it also covers “Wear and Tear”. None of our competitors offer this additional level of warranty.

Results Across the high mileage test, only a third of the brake pad was worn after the test – meaning quality products are guaranteed, and our extensive warranty provides peace of mind.

Always at the forefront of OE technology advancements As the UK’s leading brake brand, Pagid has been the brand of choice for automotive partners for more than 50 years. Backed byTMD Friction OE approvals, in-house research and development, European manufacturing and proven braking performance.

Testing • We test each new product

R&D • €30m investment R&D per year • 3 years of development goes into each new brake pad • First to market with new products • Friction formulas consist of up to 43 different ingredients.

Sustainability • First brake friction manufacturer to obtain approval for a copper- free friction material in the OE of a German high-performance vehicle • 95% of the Pagid brake pad range is copper free, reducing fine particle emissions.

development up to 100k hours on over 30 dynamometers and up to 300 kilometres on the road • Test-drivers spend over 38k hours on the road every year.

Why Pagid • Available exclusively in the UK and Ireland through LKQ Euro Car Parts • Widest range in the UK aftermarket • Full range of pads, disc, shoes, drums, calipers • OE-approvals from some of the world’s leading vehicle manufacturers – including Audi, Aston Martin, BMW, VW, Mercedes-Benz and Porsche (OE on BMW M4 / Porsche Panamera) • At the forefront of product and range development, including the latest EV/Hybrid models. (OE on Audi A4 E-Tron / Mercedes-Benz ECQ).

99% Market coverage

OE Manufacturer

1 million more vehicles coverage

A range of OE identical products

ECE R90 Approved

* Our braking warranty is no quibble. It does not include off road use (4x4 days, track days). It does not cover alterations of the manufacturers specifications.

Brembo The perfect spare part for every vehicle ​Brembo offers every vehicle the quality and performance of a global leader in braking systems. The high level of technology and the company’s vast experience producing systems for major car manufacturers, combined with complete control of the production process, allows Brembo to provide the widest and most reliable range of spare parts. Brembo also means consistent quality of every component, a road tested choice for all cars.

99% Market coverage

Technology and Innovation Leader

OE Manufacturer

A range of OE identical products

ECE R90 Approved

Two-Piece Brake Discs Brembo produces Original Equipment for

Prime Brake Pads Quality, performance and safety as per OE standards

prestigious car manufacturers, and transfers this know-how to its most exclusive products, including the Composite, Floating, Co-cast, Lightweight and Dual Cast discs.

Performance In all conditions the shortest road braking distance.

Full accessories A broad range of accessories and installation kits provided to ensure problem-free installation. Advanced solution Adoption of advanced solutions patented by Brembo to minimize noise and vibrations.

Brembo’s technical solutions are: • Special cast iron • Pillar or directional venting • Drilled and/or grooved braking surface.

What does this guarantee mean for our customer? Complete confidence in our products, knowing that once fitted correctly there will be no comeback from the customer. The stated warranty covers a customer for 24/24 (months/miles) against manufacturer defects, but because we are confident in our product, it also covers “Wear and Tear”. None of our competitors offer this additional level of warranty.

Thanks to these technological solutions, Brembo guarantees the highest performance even in extreme conditions, greater resistance of the discs, optimum comfort during driving and a weight reduction of the braking system.

Homologation and marking Type approval in accordance with UN ECE R90 regulation.

Temperature range 0 – 350/400°C. High resistance to fading.

Why Brembo • A leader in brake technology, Brembo has OE identical parts in the range • Brembo has won over 25 World Driver Championships and over 30 World Constructors Championships in Formula 1™, this is what makes Brembo experts in braking • Brembo invests a significant portion of its turnover – 5% in Research and Development • Brembo conducts more than 150 tests on the track and covers a million kilometres (3 times the distance between the Earth and the moon) • Racing experience built into every pad – All 2023 Formula 1 cars are fitted with Brembo calipers and many of the top teams also run their carbon discs.

OE equivalent Accessories and installation kit available as OEs set.

* Our braking warranty is no quibble. It does not include off road use (4x4 days, track days). It does not cover alterations of the manufacturers specifications.

Upselling

Don’t miss opportunities to increase your branch income and exceed your individual targets Braking products are what are known as ‘just in time’ products. This means they are products garages need there and then because the vehicle tends to be on the ramp. Make sure you exhaust every option when it comes to placing an order for a customer. If they don’t buy from you they are most definitely getting this product from a competitor. Identifying opportunity with customers

There are various ways you can upsell when it comes to braking.

Remember Our biggest upsell opportunity is our warranty. No other manufacturer offers wear and tear. If our products don’t last the warranty period we can replace*

Firstly, when selling brake pads (101) always check if they need brake discs (104), and vice versa.

It is best practice to change both discs and pads at the same time to maintain optimum braking performance.

Don’t forget things that can boost basket value products such as brake cleaner, brake fluid and Ceratec.

In addition to selling brake pads (101), try and add a pad fitting kit (107) to the order.

Know your customers Segment your customer base into specialist and all-makes so you know what products to push depending on which customer you are talking to.

Think about the vehicle type Look at vehicle age when identifying which brand to push. It is likely that a customer with a 15 year old ford fiesta would want a lower priced product (i.e Eicher) than a premium product such as Pagid/Brembo.

If the customer asks why they need a fitting kit, here are a few things you can say: The spring tension of the clips can reduce by as much as 50% if they are not regularly changed. Changing the clips will improve the operation of the brake system • Brake noise (brake pads, shoes and bolts rattle) • Uneven and disproportionate load on the brake pads and shoes, risk of damaging disc/drum • Uneven braking can affect the brake efficiency.

Braking opportunities – big braking challenge (March to May 2023)

What the challenge? Each branch has been set a Braking QPD target for their TSMR workshops. Targets differ based on current braking sales, but also the identified customer opportunities in your area. Customer opportunities

What’s the Reward?​ Each month, every branch that hits their - braking QPD target and their overall branch margin £ target , will receive £333.33 into their Branch Rewards Account – meaning if you hit the target each month – you will have racked up £1,000 for your branch!

Note: Some specific Pagid/Brembo/Bosch brake pad and shoe part numbers will have a fitting kit included in the box, these will be shown in the images on Topcat. A selection of popular applications include the fitting kit, so make sure your customer is comparing like for like against the likes of Delphi and Apec.

Brembo Acquire Premium Opportunity 7,777Customers Terms added to discount Brembo parts to these

Eicher Acquire Value Opportunity 7,600 customers Terms adjusted across a large range of customers offering up to 7.5% off Eicher brakes.

Proud To Fit Growth Opportunity 804 PPTF workshops, who are buying less than the average in braking products – Terms are in place and have been health checked.

Develop Pagid 271 large workshops, who are currently transacting with us but are not buying Pagid.

When selling a brake caliper (133), always ask about the discs and pads. It is the perfect time to change them, so if they were not ordered at the same time from you, there is a good chance they are getting them elsewhere.

Review

customers by up to 10% off Brembo brakes.

Can receive 3% in Aspire points.

• Is our offering closely aligned to the customers’ requirements? If not, work with your manager to create an offering that is more appropriate for your customer • Look over your customers historical spend on braking and the % split between other product groups as well as brands. You can then see where you need to adapt to the customers changing needs • Do you know what your customers are buying from your competitors? If you know this, you have a clear target group – you can target customers when we have promotions on certain brands, if they haven’t ordered from you in a while, you can try and entice them back – they are ordering their products from somewhere make sure it’s us

• Run reports to show where customers haven’t spent on braking over the course of 3 or so months. You can call these customers to find out why they aren’t ordering from you and in turn address any issues they may have and bring them back to us • Use Yell.com/Google in addition to your MIS list to identify possible opportunities for new accounts in general and this in turn will create orders and opportunities to sell. Upselling/ cross selling. • If you have any queries regarding products, look at our Product Manager Directory on ECPedia to find out who to contact.

Concept customers Remember when a customer is signed up to a concept, we should offer them the products that sit within the agreement.

Pagid Proud to Fit Offer Pagid products

Bosch Car Services Offer Bosch products

February 2023