BrakingGuide_Internal_A4_12pp_February2023

Braking brands overview

Product groups Part number breakdown Brake Pads: 101

Brake Discs: 104

97% Market coverage

99% Market coverage

OE Manufacturer

1 million more vehicles coverage

OE identical product in the box

ECE R90 Approved

ECE R90 Approved

AFTER MARKET

The first three digits represent the product group i.e. Brake pads.

The next three digits show the specific part i.e. ‘front’ brake pads.

About Eicher • Great quality at a competitive price with over 1000 references in the range 100% copper free brake pads • Can be fitted with confidence and not invalidate any vehicle warranties • Trusted by some of the largest fleet providers in the UK • Our chosen brand for 15 years • 2.5 million products sold every year. Things you need to know Eicher is our introductory offering, fully R90 compliant, the largest aftermarket brand in the UK, and competes with other aftermarket brands. The majority of competitor brands in the UK market are aftermarket, similar to Eicher, as there is no OE content in their range.

About Pagid • Pagid is the biggest selling brand in the UK & ROI market, with 28 product groups available an OE manufacturer and has been the brand of choice for automotive manufacturers Owned by TMD Friction –the world’s leading brake friction manufacturer • Pagid test each new product development up to 100k hours on over 30 dynamometres and up to 300k kilometres on the road • Pagid has OE identical products and exclusive to LKQ Euro Car Parts • Full range of Geomet coated brake discs reducing corrosion and providing a smarter appearance for longer. Things you need to know TMD Friction supplied the brake pads for the first generation of electric and hybrid vehicles. Today Pagid offers brake pads for 99% of all electric and hybrid vehicles in the European car parc.

101

59

008

9

The following two digits identify the vehicle marque for example, Ford.

The final digit represents brand of product such as Eicher.

Bosch brand identity digit: 7

Brembo brand identifying digit: A

Pagid brand identifying digit: 8

Eicher brand identity digit: 9

Brand positioning

Premium Aftermarket

Budget

Aftermarket

OEM

99% Market coverage

95% Market coverage

Our Preferred Brands

OE Manufacturer

OE Manufacturer

1 million more vehicles coverage

1 million more vehicles coverage

OE identical product in the box

OE identical product in the box

ECE R90 Approved

ECE R90 Approved

About Brembo • A leader in brake technology, Brembo has OE identical parts in the range • Brembo has won 26 World Driver Championships and 30 World Constructors Championships, this is what makes Brembo experts in braking • Brembo invests a significant portion of its turnover – 5% – in Research and Development • Patented discs in range such as water- based UV coating, Pillar Vent Technology (PVT) and two-piece composite discs (on certain applications) • Brembo conducts more than 150 tests on the track and covers a million kilometres (3 times the distance between the Earth and the moon) in road tests to ensure the highest possible quality of its products. Things you need to know Brembo is a world leader in the design, development and production of braking systems and components for cars,

Bosch is aimed at our concept and B2C customers

Other Brands we may stock

About Bosch • Bosch is a well-recognised brand • Bosch brake pads and discs cover more than 95% of the UK market alone • Braking experts for more than 90 years. Things you need to know Bosch is a growing brand in ECP and provides great infill for Pagid and Brembo if these are out of stock.

Our Competitor Brands

• Budget – A very basic brake pad friction material – a one size fits all approach. • Aftermarket – Pad friction material has better compounds and more of them. • Premium aftermarket – Similar to the aftermarket but will have a wider range of coated discs available. Pad friction material has better compounds and more of them. • OEM – OE content in the range. Pads will have fitting kits included and friction materials that are more suited to the vehicle than the aftermarket / budget options. The discs are coated with high carbon content in the range as well as specific SKUs that have tighter “OEM” tolerances (0.03 microns as opposed to 0.07microns).

Special orders

motorbikes, industrial vehicles and machinery, for the OE market, aftermarket and racing.

Pagid and Eicher are not available for special order. Use alternative brands to infill the order. Both brands are “made to order” we are restricted to minimum order quantities (not 1 piece) that can take a long time to manufacture and deliver. However, don’t “say no” to the order, look for an alternative part number such as Brembo or Bosch where we can special order. If there are no alternative brands, contact brakingpm@eurocarparts.com to assist.

Things you need to know All brands offered by LKQ Euro Car Parts are covered against manufacturer defects and wear and tear . A lot of competitor brands only offer cover for manufacturer defects.