DesignStudio_BRIEF_9.23
Design brief
Project name
Today’s date:
Tips for creating a great brief : • Plan ahead and be realistic with deadlines – less rushing equals better results. See standard lead times • Include as much detail as possible and have a clear objective • Involve stakeholders now to keep project focussed and drive efficiency • Request specs and templates from suppliers early to avoid delaying your job • Reduce amends by allowing enough time for Comms to check and approve the copy before submitting it.
Deadline date:
Which market is your request aimed at? UK ROI further info:
Is this job:
New – No previous artwork. Existing – Existing artwork, new content. Amends to previous – Marked up pdf to be supplied. Previous WRIKE reference:
Please note that if the project requirements change from what is indicated in this brief then this may affect timings and delivery.
1. The big picture
What are your objectives?
Who is your audience?
What are your challenges?
What is the one thing you want your customer to take away from this?
What would success look like? How will it be measured?
Anything you like/dislike? Anything we should avoid?
Design brief 2. Deliverables
Would you like the studio to advise on your project? No thanks, we know what we want and will provide top-line details below Yes please (the Studio Manager will be in touch to discuss)
Poster/Invite/Flyer/Leaflet/ Magazine/Brochure/Catalogue
Poster (1pp) Invite (1pp)
Flyer (1-2pp)
Leaflet (4-8pp)
Brochure (12+pp)
Catalogue (12+pp)
Other*
Size
Number of pages
Artwork requirements: Print ready pdf Screen resolution pdf
A6 (105mm X 148mm) A5 (148mm X 210mm) A4 (210mm X 297mm) A3 (297mm X 420mm) A2 (420mm X 594mm) A1 (594mm X 841mm) A0 (841mm X 1188mm) Other (please specify below)
1 2
8 12 16 20 24
28 32 36 40 44
Single page pdf for flipping book
4 6 other
*Additional information.
Orientation Portrait
Landscape
Page plan supplied* * For all deliverables over 2 pages, a comprehensive page plan MUST be supplied before the job can be started. Please use the pdf template supplied to indicate what is required on each page, and a spreadsheet for product lists.
Wide format/Exhibition/POS
Other item (please provide details below)
Artwork spec and sizes
Exhibition stand* Pull up banner Outdoor banner Flag* A frame
Additional information.
We require approved flats and templates for some wide format items before design work begins. Failure to supply these could delay your project *Flats/templates provided
Advertising
Print advert
Qty
Digital advert
Site skin
Qty
Qty
Size and artwork spec:
Size and artwork spec:
Size and artwork spec:
Web takeover
Qty
Sticky banner
Web banner
Qty
Qty
Size and artwork spec:
Size and artwork spec:
Size and artwork spec:
Additional information.
If you’re working with an external provider we will require sight of the full specification/ booking details ahead of starting the project.
Logo
You will need to meet with the Studio Manager to discuss all logo requriements and timescales. Please give a brief overview of the project and indicate the earliest date you will be available.
LKQ Brand Other
Design brief
2. Deliverables continued
Website assets
Static
Animated
ECP
CP4L
Omnipart
ECPedia
Home page desktop/mobile 990x389, 750x389, 750x250, 753x296, 824x1078,992x463, 640x342 Landing page 1886x350 App 750x900 PN DT 360x240, MB 1000x625 Offers Hub 485 x 170, 375x195, 990x170 Basket 990x120, 990x90 Email 750x389, 824x1078
Homepage tile DT 370x220, MB 320x240 Landing page banner 1170x450 (Height can vary) Catalogue button 960x960 Email banner 960x350 (Height can vary) Omnirewards banner 960x960 Omnirewards icon Image 240x240, news 260x260 Omnirewards thumb nail Image 150x150 Email image slice W960 (Height can vary)
Banner 1170x300 Page logo 292x248 Page button
292x110 Roundel 473x473 Brochure image 625x880
Other Please specify (including size)
Facebook Image Video Carousel Instant experience Collection Social media assets
Instagram Image Video Stories
Other Please specify (including size)
Shopping Collection
Static
Animated
TikToc
Additional information.
Video Image Carousel
Image Video Carousel Job ad
Email assets
Essentials LKQ Academy PPTF SMR Omnirewards
Size
Do you require email slices? Yes No
Standard (960px wide) Other (please specify below)
Additional information.
GSNL Other
Image files Required
File type
Resolution
Image(s) from artwork Resize supplied file(s) Existing logo(s)
AI/EPS JPEG PNG Other
High Medium
Low
Additional information.
Film and photography
Please provide as much detail as possible below, including proposed dates.
Product Lifestyle Event
Film Photography
Design brief
3. Anything else?
Is there anything else you would like the designer to consider?
4. The finer details
When will the content be supplied?
Photography (please tick all that apply): ** Supplied files must be high resolution (minimum 100% size required at 300dpi). Studio can advise on this if needed. To be supplied** New photography required For Studio to source from stock image sites or ECP image bank
Will the content (please tick all that apply): Be text heavy with less emphasis on imagery/design (70/30) Be light on text with emphasis on imagery/design (40/60) Be an equal balance between text and imagery/design (50/50) Include supplied graphs/charts/infographics/illustrations/maps* Require creation of graphs/charts/infographics/illustrations/maps*
*Please give details below
Branding
LKQ ECP 1TEC Component brand (please specify below)
Other (please specify below)
5. Timescales
Type of job
Wrike task/brief sheet (notice period) Content (studio start date)
Deadline (print/upload) 48hrs before upload 48hrs before upload 48hrs before upload 1 week before delivery 1 week before delivery 1 week before delivery 1 week before delivery
2 weeks before delivery ( 2 weeks in studio ) 2 weeks before delivery ( 2 weeks in studio ) 3 weeks before delivery ( 2 weeks in studio ) 3 weeks before delivery ( 2 weeks in studio ) 3 weeks before delivery ( 2 weeks in studio ) 3 weeks before delivery ( 2 weeks in studio ) 3 weeks before delivery ( 2 weeks in studio ) 3 weeks before delivery ( 3 weeks in studio ) 4 weeks before delivery ( 3 weeks in studio ) 7 weeks before delivery ( 4 weeks in studio ) 7 weeks before delivery ( 5 weeks in studio )
3 weeks before delivery 3 weeks before delivery 4 weeks before delivery 4 weeks before delivery 4 weeks before delivery 4 weeks before delivery 4 weeks before delivery 4 weeks before delivery 6 weeks before delivery 9 week s before delivery 9 week s before delivery
Digital asset
Animated gif
Pull-up banner
A4 flyer
A3/A4 poster
In store POS
n/a
Logo
1 week before delivery
Brochure
2-3 weeks before delivery 2 weeks before delivery
Exhibition stand
Catalogue
Timescales are for guidance only . Once the Studio receive a brief, timings specific to the individual project will be given. If you require guidance on how long a project may take, please contact the Studio Manager. Timings are based on the individual requirements of the project and the availability of studio resource. Tasks will be often be turned around more quickly than the published timescales but can also take longer during busy periods.
LKQ ECP Design Studio. September 2023
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