ECP Life Magazine Issue 1 Dec 2017

With the development of T2, we took the opportunity to look at our internal branding including what is the attitude of Euro Car Parts and what that actually means to our colleagues. Whatever It Takes

With the help of our brand partners, RAW, we realised what it is that we actually stand for and what it means and looks like for us in reality. RAW conducted a number of colleague interviews across our business, and the research told us that we have a ‘Whatever It Takes’ attitude no matter what part of the business we work in, whether it’s for internal or external customers. This attitude has been intrinsic at ECP, ever since our founder Sukhpal Singh started the business in 1978. Thanks to his passion, drive and strong work ethic, this attitude resonates even stronger every day.

NEVER GIVING UP While others may be fading around you, don’t give up, perseverance pays off. PUTTING THE CUSTOMER FIRST We always put the customer first, even if we have to bend the rules – nothing is impossible. NOT BEING CORPORATE We take responsibility and are not afraid to put our neck on the line, – make your mark, make it count.

As with any approach, it only works if there

IT’S ALL ABOUT PEOPLE We are greater than the sum of our parts. We know our people make us who we are. are pillars of truth behind it. The research highlighted that ‘ Whatever It Takes’ represents five core truths that exist at the heart of Euro Car Parts, and that truly tell our story:

BEING THE BEST Stay humble, behave like we’re a small company – every customer counts!

1

Over the next few months you’ll be seeing and hearing more about ‘Whatever It Takes’ and what it actually means to you, as we introduce it across the business. We know that you’re all doing most of these already without even realising it, and we want to ensure that we are all doing them every day in everything that you do.

Be inspired, and do ‘Whatever It Takes’