MARCOMM-September-2023- actionable

Marketing – actionable overview

Actionable Marketing Activity

Contents Actionable Marketing Activity

Haynes Pro *NEW*

Branch & Field Sales Team​

UK & ROI

7

LKQ Academy – MOT Focus *NEW*

Branch & Field Sales Team​

UK & ROI

8

Engine Oil Promotion​ Shell

Branch & Field Sales Team​

ROI

9

LKQ Academy – More memberships

Branch & Field Sales Team​

UK & ROI

10

Tyre Package Promo *NEW*

Branch & Field Sales Team​

UK & ROI

11

Omnireward Points Expiry *NEW*

Branch & Field Sales Team​

UK & ROI

12

Steering & Suspension Challenge *NEW*

Branch Sales Team

UK & ROI

14

The Big Braking Challenge *NEW*

Branch Sales Team

UK & ROI

15

Contact Plan – Customer Drive *NEW*

Branch Sales Team

UK & ROI

16

Air Con 2023

Branch & Field Sales Team​

UK & ROI

17

Marketing Tools - Tools Torque - Essentials - Weekly Special

20

Engagement Activity

- Upcoming Events

22 - 23

Full Range Awareness

Counter Sales Specialist / Branch Manager

25

Instore Checklist

Counter Sales Specialist / Branch Manager

26

This month’s B2B activity

All Sales Team Actionable – New this month

CUSTOMER PROMOTIONS

Haynes Pro *New*

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LKQ Academy – MOT Focus *New*

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Engine Oil Promotion Shell *Ongoing*

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LKQ Academy – More memberships *Ongoing*

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Tyre Package Promo *New*

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Omnireward Points Expiry*New*

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COLLEAGUE INCENTIVES

Steering and Suspension Challenge *NEW**

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Branch rewards introduces - The Big Braking Challenge * Ongoing *

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Branch rewards * Ongoing * Contact Plan – Customer Drive

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Branch rewards *Ongoing* Air Con 2023

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Actionable Activity Summary – already in flight

BAU ongoing promos & marketing tools

Tool’s to support you achieve your engagement metrics – or promotions which have a sales owner & target.

Marketing tools

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Upcoming events

Upcoming events – September

Upcoming events – October

This month’s B2C activity

In Store Marketing

Launched in August, all branches should now be showing the MOT/NCT posters and 3 car care essentials dump bins.

In store checklist

Questions?