Filter Guide V6

How to upsell filtration

Offer an air filter

Do they need filters?

Don’t forget when you have oil orders, the likelihood is the garage will be conducting a service and will require filters – ask if they want filters sending with the oil.

First of all, when a customer calls and orders just an oil filter the easiest way of increasing basket spend is to ask if this is for a routine service. If it is, they should also be ordering an air filter to, make sure they order it from you.

Try upselling Cabin filtration

Cabin filtration needs changing to!

• Standard pollen filters keep out dust and do basic filtering of the interior space in your car • Activated carbon filters have a secondary layer that fights against pollutants entering the vehicle • Activated carbon filters with anti-allergy have an extra layer that helps filter the smallest particles and helps protect against pollutants even further than the activated carbon filters. Cabin filters alone provide an upselling opportunity. There are various types of cabin filter

When customer’s order filters they tend to forget about cabin (pollen) filters. If they order a range of oil, air and fuel filters, remind them about ordering cabin filters and ask them if they would like you to order some for them at the same time.