Filtration Guide 2024

Filtration Guide​

For internal use only

Filters Brand Positioning Guide

Major product groups

Oil Filter: 501

Fuel Filter: 503

Cabin (Pollen) Filter: 507

Air Filter: 502

97% MARKET COVERAGE

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Part number breakdown

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The final digit represents brand of product such as, Mann.

About Mann Filters • All aftermarket filters 100% identical to OE equivalent • Over 3,000 patents pending • Largest filtration manufaturer in the world, manufacturing 34 filters a second, 915,515 a day • OE Manufacturer across Automotive, - Commercial, Aviation, Marine, Heathcare segments (amongst others) • Leading filtration development for EV/hydrogen fuel vehicles, developing bumper integrated cabin filter assemblies, E-Axle filters, CO2 neutral fine dust extraction solutions.

The first three digits represent the product group i.e. Oil filters.

501 22 019 9

97% MARKET COVERAGE 98% MARKET COVERAGE

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The following two digits identify the vehicle marque for example, Mercede,s Mann, Knecht.

The next three digits are sequential as and when new products are added to the portfolio

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Europe’s largest automotive filter manufacturer. All aftermarket filters 100% identical to OE equivalent.

Knect brand identifying digit: 4 Mann brand identifying digit: 9

Bosch brand identifying digit: 7 Crossland brand identity digit: 8

About Bosch • Nearly 100 years experience in OEM filter manufacture • 100+ New part numbers every year • Bosch is a highly recognised retail brand as well as a popular choice with our workshops.

98% MARKET COVERAGE

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95% MARKET COVERAGE

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Brand positioning

NEW

Things you need to know

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Nearly 100 years experience in OEM filter manufacturing.

Good

Better

Best

About Crossland • Covers UK car and light commercial vehicle parc. • Crosland factories manufacture 100M filters every year, with dedicated in-house research and development • Unrivaled off the shelf availability nationwide at competitive prices across oil, fuel, air and cabin filters. • Warranty is in line with OE and OES brands. • Quality, British brand, well respected for it’s OE heritage

95% MARKET COVERAGE 94% MARKET COVERAGE

Euro Car Parts Competitor

Euro Car Parts Competitor

Euro Car Parts

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EXCLUSIVE TO

Things you need to know

Competitor

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Filters are sourced from the same factories that make OES filters.

94%

Cabin Air Filters • A huge range of cabin air filters • 3 levels of cabin air filters for passenger cars and commercial vehicles • A global trailblazer in cabin air filtration • Come with detailed, clear fitting instructions to make installation easier

Premium filters that protect, prolong and perform

ADVANCED - Activated Carbon Filter

BASIC - Particle Filter

Cabin Air Filter

Air Filters • Protection – During the whole service interval • Security – High dust holding capacity and very low flow resistance ​ • Longevity – Optimal protection for engine, mass flow meter and other sensitive engine components​ • Huge range fits most models of vehicles

Fuel Filters • High-quality filters to ensure dirt and water particles don’t circulate with your fuel • Global leaders in developing cutting-edge fuel filtration technologies • Meet the demands of both modern vehicles and older models

MANN-FILTER, premium filter brand in the automotive aftermarket, offers innovative solutions to new, challenging filtration demands. As original equipmentor yellow-green boxed, whether for passenger cars, commercial vehicles or off-highway applications: Original MANN-FILTER products in 100% OE quality are trusted around the world.

Spin-on Fuel Filters

Inline Fuel Filter

Fuel Filter Elements

PreLine

Oil Filters • Over 70 years’ experience in designing and engineering filtration solutions • Outstanding dirt-retention capacity • High material resistance • Tailor-made for each vehicle model or machine

Why MANN-FILTER?

• 100% OE quality for the automotive aftermarket • Premium quality with first class filtration solutions

Spin-on Oil Filters

• The filter brand with 70 years of OE competence and success • Latest automotive industry production and testing standards • Workshops benefit from real OE quality

Filter Elements

Bodyguards for engine and health

• Long service life and excellent filter efficiency due to multilayered, microporous filter media​ • High particle holding capacity and low flow resistance due to large filter surface​ • Moisture resistance and tensile strength due to specially impregnated filter media​ • Protected against inner and outer leakage due to high quality processing and usage of resistant materials​ Fuel filters

Oil filters

• Long service life of filter and engine oil due to multilayered, specially impregnated filter media • High particle holding capacity due to large filter surface • Excellent filter efficiency due to specially designed and well balanced filter components • Reliable engine lubrication in almost all temperature and oil pressure conditions • No oil loss by corrosion-resistant housing materials and seals made of special rubber

Bosch – a strong partner for filter businesses: Satisfied customers, low warehousing and ordering efforts, products according to original equipment standards – Bosch filters stand out for numerous convincing USP:

• Safety through outstanding product quality • High availability of goods • Competence for injection systems • Strategic partner for the future • Complete range from a single source • A strong brand Why Bosch?

Development

• Long service life, excellent filter efficiency, moisture resistance and tensile strength due to multilayered, specially impregnated filter media • High particle holding capacity and low flow resistance due to large filter surface with an embossing • Appropriate fit due to precise dimensions and high-quality sealing materials Air filters

Field observation

Production

Bosch filter quality

Checks

Release

Diesel filters

• 4 Levels of cabin filters • FILTER+pro - For the best possible air quality in the vehicle interior and high health protection for the occupants • FILTER+ - For superior air quality inside the car • Activated carbon cabin filters - for noticeably purer and more pleasant air inside the car • Standard cabin filters – for clean air inside the car Cabin filters

• Excellent filter efficiency and reliable water separation due to multilayered, microporous filter media • High particle holding capacity and low flow resistance due to large filter surface • Moisture resistance and tensile strength due to specially impregnated filter media • Protected against inner and outer leakage due to high-quality processing and usage of resistant materials

Serviceable Items

Cabin Filters

Fuel Filters

Crosland Filters, excellence out of every box LKQ Euro Car Parts’ acquisition of the Crosland brand in 2012 heralded the return of one of the UK aftermarket’s giants. First established in 1955 in Nottingham this is a premium British brand with OE heritage. Today, LKQ Euro Car Parts source, engineer and manufacture Crosland Filtration in worldwide locations from plants that adhere to the highest levels of quality control with world class research, development and testing facilities. With over 90% coverage of the UK car and light commercial vehicle parc across oil, fuel, air and cabin filtration Crosland is one of the best brands in Europe.

Standard and activated carbon types now an essential part of a vehicle’s climate control system. Dimensional accuracy ensures exact fit, protecting vehicle occupants from harmful pollutants. If you’re re-gassing vehicles this spring / summer, offer to change the cabin filter as part of the service! Don’t forget that air con is used all year round to clear screens in the winter.

Don’t forget about the fuel filter, petrol injection and diesel engine fuel systems incorporate fuel pump and injectors which, as precision machined components, are very costly to repair or replace. Inline and Canister types incorporating sensors and fuel heaters where required. High quality media remove impurities down to 2 microns helping to maintain fuel system performance and component longevity.

Tried - Tested – Trusted

Oil Filters

Air Filters

Panel and cylindrical types using high quality media and precise construction to ensure the optimum balance of air flow and particle filtration. Accurately engineered seals for a precise fit and reduction of air intake noise.

Spin on and element types incorporating bypass and anti-drain valves for specific applications. High-grade filter media removes particles as small as 20 microns to keep oil clean and free from contaminants.

Our filters are built to be more rigid, which will be more resistant to forces in the induction system.

Rubber seal can removed and refit if required, (good for warranty testing). Included is an internal cage for rigidity and durability

Excellence out of every box

Crosland glue beads are almost double the thickness across the treated media compared to the competition, and our glue always reaches end to end across the filter. Crosland filters are also built to be resistant to higher temperatures.

Spin on oil filters are supplied with a film sealing off the filter from foreign contaminants.

So why Crosland?

Supplied in a rigid box and sealed/folded at the bottom, meaning products are delivered in pristine condition every time

Built to match - More of our Crosland range, than our competitor contain Rigid internal structures, like OE to strengthen the filter from the daily pressures or are coated in pre treatment solutions to maximise lifespan.

Built to match - tighter quality control results in products with a better finish and less failures – with higher quality rubbers used, and 100% adhesive coverage where it matters.

More pleats – our Crosland filters have more pleats per filter than the nearest offering, better breathability and more cleaning surface – like OE.

Better quality materials – Crosland’s filters are proven to use high quality rubbers in critical area such as Seals & casings ensuring the best fit.

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Tried - Tested – Trusted We’ve tested the rest – so customers don’t have to!

Upselling Easy wins when upselling filters:

• First of all, when a customer calls and orders just an oil filter the easiest way of increasing basket spend is to ask if this is for a routine service. If it is, they should also be ordering an air filter to…make sure they order it from you. • When customer’s order filters they tend to forget about cabin (pollen) filters. If they order a range of oil, air and fuel filters, remind them about ordering cabin filters and ask them if they would like you to order some for them at the same time. • Cabin filters alone provide an upselling opportunity. There are various types of cabin filter. • Standard pollen filters keep out dust and do basic filtering of the interior space in your car. • Activated carbon filters have a secondary layer that fights against pollutants entering the vehicle. • Activated carbon filters with anti-allergy have an extra layer that helps filter the smallest particles and helps protect against pollutants even further than the activated carbon filters. These filters are particularly helpful to passengers with respiratory difficulties as it keeps the air cleaner and free of dust. • If a customer asks for a standard pollen filter try and get them to upgrade to an activated carbon filter, it’s the perfect way to increase basket spend and because the difference in price is minimal, your customer won’t be put off by price. Do this for every filter order and the extra spend soon adds up. • Lastly, don’t forget when you have oil orders, likelihood is the garage will be conducting a service and will require filters – ask if they want filters sending with the oil. Identifying opportunity • Here are some ways you can identify areas that can bring your branch extra sale: Service centres – Run reports so that you can identify where sales for your service centres have declined. This gives you the opportunity to get in contact with those customers and boost their sales. • Keep an eye on your oil sales, it is great way to predict how many filters a garage should be buying from you. For example, if a customer buys a 199 litre barrel and each service requires 5 litres of oil, you should be selling them on average 40 oil filters, one for each service. You can run a report to compare filter sales and oil sales per customer. You can then contact customers with high oil spend that aren’t buying filters from you – they will be buying them from your competitors! Review • Run a report of all filter quotes that haven’t been converted and ask yourself why have these customers not bought from me? This could be because you aren’t chasing the quote quick enough and they are ordering from elsewhere, it could be they have found a better price etc. Call each customer and ask, that way you’ll know what to do next time. • Is your filtration range in line with customer requirements? Are you stocking the right amount of each brand to fulfil all orders? If not, chat with your manager and see if you can amend the offering to suit your customer needs. If you have any queries regarding products, look at our Product Manager Directory on Sharepoint to find out who to contact. Download Product Manager Directory

Competitor A

Competitor B

Oil Filters Competitor A - boxes were single ply cardboard. Notably the oil filter box was open ended on both sides making it collapse with possibility of the filter falling out. Crosland – Rigid box and sealed/folded at the bottom Air Filters Competitor A - Air filters were made up of untreated media with thin beads of glue to hold the pleats uniformly. Air filters with pre filter layer had visibly thinner pre filter. Crosland - The glue beads are almost double thickness and the glue reaches end to end across the filter.

Oil Filters Competitor B - Foam seal single use and no internal cage Crosland - Rubber seal can removed and refit if required, (good for warranty testing). Included

is an internal cage for rigidity and durability

Air Filters Competitor B - Plastic structure thinner (internal cage)

Crosland - Is more rigid which will be more resistant to forces in the induction system.

Oil Filters Crosland - Spin on oil filters are

Air Filters Competitor B - The glue bead is half thickness the thickness of Crosland and stops short Crosland - Glue bead is end to end of treated media, and is resistant to higher temperatures.

supplied with a film sealing off the filter from foreign contaminants. Competitor A - A Filter is exposed in the box with no seal, the box is also flimsy.

August 2024