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The MOT Curve

Making the most out of every vehicle entering your workshop

Use your data Government research shows that 40% of MOT customers prefer to choose a garage they have used before, so work through your customer database to identify customers in need of an MOT.

Use your GMS If you have a GMS, really get the best out of it, ensure automated emails and text messages go out to customers in time so you can start to fill up your diary.

Test to earn Testing the health of a customer’s battery is paramount to keeping their vehicle on the road. By automatically testing every vehicle that comes into your workshop, you’ll be taking your customer service to the ‘next level’.

Find new business

Get social Use your social media pages to let customers know you’re open. Doing so might also remind them that their MOT is due.

Be searchable Make sure you’re listed on relevant online directories and local lists, so when potential new customers are searching for a garage, you’re in the mix.

Pick up the phone Contact your customers by phone rather than blanket email or text. One garage owner reported a 43% uptake on bookings in a single day after switching to making phone calls to his customers.

or your workshop

Whilst the vehicles are on the ramps

One in three vehicles entering your workshop could require a new battery?

Testing batteries Whether you’re informing customers that they can rest easy that their battery is in good health, or giving them the opportunity to update their failing battery before they leave your workshop – both outcomes will have a positive impact on our workshop’s reputation, and increase your chances of repeat custom.

Shocks and springs

March always coincides with higher failure for shocks and springs on an MOT. Salt on the roads and potholes after a hard winter will always play a part in failure. It’s recommended that you should always fit these products in pairs; if not it can be detrimental to the ride of the car and the handling. This will probably mean a disgruntled customer returning the vehicle, or even worse, going elsewhere.

Garage Support | 2023 Issue 1 | Page 3