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The adoption of electrification and autonomous technologies make this the most exciting time in the past one hundred years to work in the automotive industry.

It comes as something of a shock that unfilled roles stand at a record high of 26,000. However, things are moving. In September 2023, the IMI’s Diversity Task Force launched the There’s More to Motor campaign with an aim to: • Challenge the misconceptions of the automotive industry • Champion the industry and drive recruitment and change • Start plugging vacancies and skills gaps We at the IMI are determined to change the narrative around careers in the automotive industry. But we can’t do it alone. The industry needs to come together to spread the word, improve perceptions and encourage talented individuals like the three featured on this spread to come forward.

Charlotte Munday Charlotte first joined Porsche at 19 as an administrator before transitioning to sales. With limited female representation, she saw herself as having an advantage that kick started her onto a successful career. Charlotte is now the Southern Region Key Account Manager for Rolls-Royce Motor Cars Financial Services and and Aston Martin Financial Services under the ALPHERA umbrella. The sector is full of the most fabulous and diverse people, everyone has a story, and no day is the same.

HELP US WIDEN THE TALENT POOL To learn more about There’s More To Motor and how you can get involved with this ground-breaking

campaign, please scan the QR code to contact us for more information. With your help we can really accelerate the drive for a more diverse and inclusive talent pool.