GSNL ROI - Edition 1 2022

GARAGE SUPPORT Supporting you and your business

2022 Edition 1

The best of 2021, helping you prepare for a prosperous 2022. What’s inside? ⊲ Increase your revenue with free winter health checks ⊲ How to promote your business ⊲ Future proof your business with a digital journey plan ⊲ And loads more.

Call your local branch now!

Increase your revenue with Are you offering your customers a FREE winter health check?

Winter is well underway, darker evenings and cold frosty mornings mean the roads become hazardous and accidents happen. Offering a winter health check helps customers make sure their vehicle is safe whilst also providing potential revenue from any urgent repairs or maintenance that you identify during your checks.

Why offer a winter health check service? Offering a winter health check helps customers make sure their vehicle is safe whilst also providing potential revenue from any urgent repairs or maintenance that you identify during your checks. The health check takes approximately 30 minutes to complete, so doesn’t eat too much into your working day, and can be easily added to jobs you already have booked in.

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h a free winter health check Why should your customer have a vehicle health check ready for winter?

Wiper blades, screen wash and the cooling system Over the next few months the rain and icy weather will set in meaning customers will need their wipers and screen wash more often. Plus, the colder weather can have a detrimental effect on a vehicles cooling system. Checking wipers are free from splits and damage, making sure screenwash is topped up and antifreeze has been added to the cooling system will ensure the vehicle is in tip top condition and ready for winter.

Battery Battery failure is possible at any time of year if its charging power is drained but it happens more frequently throughout the colder months. Batteries naturally lose their charging capability over time so it’s in your customers best interest to have their batteries checked. 42% of all car breakdowns are caused by a failing battery. Light Bulbs With the darker nights and mornings drawing in, ensuring your customers vehicle’s lights are working correctly is critical for their safety and other road users as it allows you to be able to see and help others to see you. Having a faulty or damaged bulb is illegal so check to ensure all of these are functioning correctly. How can I promote this service to my customers? We’ve created a handy business toolkit to help you promote a FREE winter vehicle health check to your customers in your waiting rooms, on your website and across your social media platforms.

Order your free marketing pack at www.omnipart.eurocarparts.com/omnihub/ garage-support/winter-health-check

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How to promote

We have created a series of helpful support guides to use in your business to help you stand out from your competitors.

Are you struggling to retain your customers?

Are you advertising your business efficiently?

Do you want to attract new customers?

Having the perfect customer database is great, are you using it the right way? We’ve said it once and we’ll say it again; having an up-to- date customer database is crucial for keeping on top of work, helping you to keep track of customer’s historical visits and when they might next be due a service or even new brake pads and discs.

The importance of telephone contact

Aside from talking to someone face-to-face, a phone call is often the best way to get an instant response. Reach out to customers by phone, remind them their service is due soon, and ask them if they want to get booked in.

Social media helps you connect with your customers, increase awareness about your brand and boost your leads and sales. Choosing the right platform for you

Facebook Is one of the most widely used platforms. Facebook is great for users to create business pages where customers can leave reviews, view a business’ opening hours, or get in contact. Facebook is also a great place to get recommendations, make sure you are a member of local groups where you can recommend your business to customers.

Instagram For those who like to share more video

and image content, that will engage their audience, or sell a certain product. If your garage likes to make cleaning videos or even before and after pictures of car restorations, Instagram might be a good place for your garage to start. Just keep in mind that Instagram is generally targeted at a younger audience, so if you are targeting customers between 17 and 34, this could be for you.

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e your business

Twitter If you’re new to the social media world, we wouldn’t recommend starting on Twitter, but it can be a great place for your business to share short updates. Twitter is a micro-blogging platform where users can share short ‘tweets’ of information. It’s best used for live news, trending topics and interacting with brands. It’s also a very common platform for customers to complain, tweeting their bad experiences with brands.

YouTube A video sharing network, where you can upload videos that engage with your desired audience. Many YouTube users are now ‘vlogging’ (video blogging), their days which usually have some entertaining content throughout. For a garage, popular videos could include car cleaning demonstrational video, product review, or a process for repairing a certain part of a vehicle.

LinkedIn A professional social network that can be used to build brand awareness and reach out to industry professionals, also a great platform for recruitment.

OmniHub Head over to Omnihub https://omnipart.eurocarparts.com/omnihub/ garage-support/getting-the-cars-in/support-guides

And when you’ve chosen the right platform for you…

■ Try and focus on one or two social channels, to avoid getting bogged down. By focusing on just a couple you can really perfect your posts and ensure you’re responding quickly to any messages or interactions on your pages, and in turn keep customer satisfaction levels high. ■ Consider where your target audience will be spending the most time , for example if you are keen to target a younger audience through engaging pictures or videos, then Instagram would be the best to focus your own content. ■ What platforms do your competitors have? Do a competitor analysis and have a look at what your local garages are using, make that your starting point. ■ Use correct image sizes for each channel. Check the recommended image sizes for each platform and size your images appropriately. Make

sure your images are as clear as possible, without stretching or pixelating. This will help your brand look more professional and may help improve engagement of your content. ■ Clear and concise with call to action. The shorter and snappier your content, the better. On social media, you have no longer than 8 seconds of someone’s attention when they are scrolling through their newsfeed, so make it short and to the point. Always leave a call to action on your posts, so people can book in, view your website or buy a product you might have mentioned in your post. ■ Post at the best times. Look into the best times to post on each platform. Timing matters, and by posting at the suggested times, you have more chance of your content being seen, increasing your engagement rates and in turn increasing work for your garage!

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Your digital jour

The journey of digitisation doesn’t have to be a fraught one – let LKQ Euro Car Parts be your digital navigator to help get you to your destination. Over the last 12 months our everyday lives have changed. Because of this, our buying habits have changed too and we are spending move time online, rather than visiting a store. This change in buying behaviour and mindset could affect how you run your business, so there is no better time to start embracing the digital change. Embracing digital doesn’t mean you have to change your whole operation, you can pick and choose the things that are right for you, your business and your customer. By doing so, you can free up more time for the things that matter in your workshop. Whether getting more customers through the door and off your ramps quicker, having stock when you need it, streamlining your online ordering, or getting all the latest information to help run your business that bit smoother.

Omnihub is your online knowledge base that provides you with advice and guidance, keeps you updated on all the industry news and access to product and supplier information.

Contact your local branch or account manager for more details to see how we can digitally evolve your business. Or visit our Omnihub at www.omnipart.eurocarparts.com/omnihub

Omnipart is open 24/7 for you to order online, check branch stock, get prices, product updates and access the latest offers. Go to www.omnipart.eurocarparts.com to sign in or register.

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rney starts here

Ensure transparency and trust on all car services, MOTs and repairs. Viewmech provides your customers with a personalised video solution, keeping them updated about their vehicle in real time.

Convert more customers

Increase revenue

Improve customer retention

HaynesPro WorkshopData™ is an application database that provides you with technical data, technical drawings, repair times and diagnostic information helping you run your garage smoothly and to it’s full potential.

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Introducing L

BOOST YOUR BUSINESS with learning and development

WELCOME TO LKQ ACADEMY

WHAT’S DIFFERENT? AutoEducation has now become LKQ Academy, along with the name change, you will see a fresh look and feel from our new training management system as well as even more training courses, both face to face and online! The LKQ Academy platform will hold everything in one place, so you can keep track of your training progress and results. It even provides a free course entrance test to understand where your knowledge sits to find the best course to suit your needs.

WHAT DO YOU NEED TO DO? Nothing. You can still book courses in the usual method. So take advantage of over 100 courses available and be upto date with your training.

To find out more and register on to the new LKQ Academy email training@eurocarparts.com

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LKQ Academy

ARE YOU HYBRID AND EV READY? By 2030 new petrol and diesel vehicles will stop being sold in the UK under the government commitment to reduce emissions. Its is predicted that by then there will be 10million hybrid and electric vehicles on the roads in the UK and Ireland.

ARE YOU READY FOR THAT DEMAND?

Only 5% of technicians across the UK and Ireland are trained to work on these types of vehicles safely, that leaves a huge opportunity for your business.

The UK will need 7000+ hybrid and electric technicians each year for the next 10 years to keep up with the rise in sales, so why not upskill and be amongst the few technicians that have a hybrid qualification.

LEVEL 2 AND 3 HYBRID AND ELECTRIC VEHICLE ROUTINE MAINTENANCE ACTIVITIES, SYSTEM REPAIR AND REPLACEMENT 263773020 Our level 2 and 3 hybrid and EV course is a 2 day comprehensive training that is specifically designed to cover all aspects of hybrid and electric vehicle technology from basic procedures around safely handling high voltage systems through to content that looks in depth at how the propulsion and re-generation system is controlled. Other subjects covered include high voltage air-conditioning compressors, DC-DC converters, PTC heater assemblies along with high pressure hydraulic braking systems and the management between conventional braking and regeneration braking balance.

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LEVEL 2: This course is specifically designed towards a person that maybe required to work on an electrically propelled/hybrid vehicle and in particular the safety procedures and requirements of these types of technologies. This course is suitable for technicians carrying out routine maintenance and repairs in or around electrical/hybrid propulsion systems and will enable the delegate to have an understanding of the Construction, function and layout of these types of vehicles along with the methods to ensure the systems are safe to work on the to minimise the risks to self and others.

LEVEL 3: This course is specifically designed to cover all aspects of hybrid/electrically propelled technology. Covering the basic procedures of safety in handling high voltage systems through to content that looks at in depth on how the propulsion and re-generation system is controlled. Along with the management of the inverter

power unit, a thorough understanding of battery management and how information is used to maximize the efficiency of the system will be gained. Other subjects covered include high voltage air conditioning compressors, DC-DC converters, PTC heater assemblies along with high pressure hydraulic braking systems and the management between conventional braking and regeneration braking balance. Suitable for technicians carrying out repairs and replacement of hybrid/electrically propelled HV components. BOOK NOW BY CALLING 01827 838632.

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Garage

Easy Start Scheme

Why Garage Services? These days keeping customers and finding new ones is tough. With fierce competition, you shouldn’t have to decline work because you're unable to offer services in-house. Nothing is more expensive than a missed opportunity. This is where Garage Services from LKQ Euro Car Parts can help – a range of added value services designed to provide your customers with all the regular services required to keep their vehicles up to date.

■ Additional revenue streams for your workshop ■ Ability to provide first fix solutions Benefits of Garage Services:

■ Increased satisfaction and retention ■ Avoiding losing a customer or work to a competitor.

Advanced Driver Assistance Systems

There are approximately 4.5 million Advanced Driver Assistance Systems (ADAS) enabled vehicles in the UK, according to Thatcham Research. Calibration is required whenever a sensor’s aim is disturbed in any way. This can occur because of collision or in a workshop due to a windshield replacement, suspension repair or wheel alignment.

Buy or Lease with Confidence Workshop Solutions aim to provide you with the tools, equipment and service that match both your personal expectations and your business requirements. We only use suppliers who can offer a comprehensive warranty service and backup for the life of the equipment. We will also arrange demonstrations wherever possible and offer advice on the best products and services to suit your business.

£

Training The ADAS course offered by AutoEducation covers the implications of incorrect alignment, operation, and calibration techniques. On completion of the course, delegates will be able to: understand features of Dynamic and Static calibration and accurately calibrate camera and radar-based driver assist systems.

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Services

Diagnostic Tools and Services

Having the right diagnostic tools can ensure your garage is able to diagnose and resolve issues across the vast range of today’s vehicles and changing technology. This also reduces the amount of technician time spent on each vehicle, giving you increased work capacity. Technical Support – Security Gateway From 2017, vehicle manufacturers have been fitting a Security Gateway module to vehicles to stop unauthorised network manipulation via the OBD port or telematics, which can put vehicle systems and drivers at risk. It therefore requires an authorised diagnostic tool to be unlocked by the vehicle manufacturer to gain full access.

Wheel Alignment

Regular alignment checks are an essential part of a vehicle’s service maintenance schedule. Every day driving affects wheel alignment and over time, wheels can become misaligned. Poor road conditions, potholes, kerbing a vehicle and worn suspension components will also impact on a vehicles wheel alignment. Most sources recommend an alignment service every 10,000 miles, 1 to 3 years, with each new set of tyres or when replacing steering and suspension components. It only takes 10 minutes to perform a wheel alignment check and it’s estimated that 1 in 5 cars coming into a workshop will have an alignment issue and on average 1 in every 14 vehicles checked will highlight issues that will require additional parts and labour work to be carried out.

Why Alignment? ■ Regular wheel alignment checks are recommended ■ If you replace steering or suspension components ■ If you replace tyres ■ 1 in 5 vehicles will require alignment.

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Garage Services

Tyre and Wheel Equipment

Due to wear, tyres need to be replaced every two to three years based on the current average annual mileage figures. This figure doesn’t consider any tyre damage caused by poor road conditions such as potholes. TPMS sensors/valves also need to be checked annually and replaced if required.

If you’re currently turning away or sending tyre related work to another garage because you don’t have the right equipment for the job, you should consider adding tyre replacement as a service.

Engine and DPF Carbon Cleaning

With tighter rules and limits linked to vehicle emissions, it’s vital that emission control devices such as catalysts and diesel particulate filters are functioning correctly. Why Carbon Cleaning? Trends show we’re keeping vehicles longer and looking to reduce cost of vehicle ownership. There are millions of vehicles on the road with DPFs. Up to 70% of clogged DPFs are unnecessarily scrapped, meaning you could be paying for a replacement when cleaning would restore the part to perfect working condition.

The benefits of providing an engine and DPF carbon cleaning service are:

■ Reduces emissions ■ Clean blocked DPFs ■ Improves fuel efficiency ■ Restores engine performance ■ Increases a positive reputation from customers

If you don’t have the equipment you need for certain jobs and find you are turning away or sending work to another garage, talk to your local LKQ Euro Car Parts branch about Garage Services. This could help bring your garage to the next level and open up your streams of revenue.

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Omnipart

Make ordering parts simple .

How it works?

ECP 1

Sign in to your account

Enter vehicle reg

Find your parts

Place your order

Branch delivers

OPEN AN ACCOUNT IN 3 EASY STEPS Opening an account could not be easier, follow the steps below to sign up and we’ll get you started in no time! Easy to use anywhere, on any device

Visit omnipart.eurocarparts. com/register

ENTER YOUR DETAILS

YOUR LOCAL BRANCH WILL BE IN TOUCH!

Already have an account? Simply go to the omnipart.eurocrparts.com and sign in or click on 'Forgot password?' to reset your login details.

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Introducing Optimal

Introducing Optimal Steering and Suspension Range

For 30 years the Optimal brand has gained a reputation for quality German engineering. The parts are manufactured in line with OE specifications using quality materials and equipment. The Optimal Steering and Suspension range, which covers ball joints, tie rods, track control arms, stabiliser links, bushes and mountings is accredited to ISO/TS 16949. Most of the references also carry the highly sought after TÜV SÜD certification. TÜV SÜD is an internationally renowned independent organisation for undertaking safety, testing, certification, auditing and advisory services.

Product Quality ■ Tested to withstand temperatures of 120°C to -40°C ■ Salt spray testing for 1,000 hours ■ Over 1,000 steering and suspension products certified by TUV SUD.

With a 3-year warranty, you can trust Optimal.

Contact your Account Manager or local branch for more information.

Available from LKQ Euro Car Parts

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Modern vehicles put the highest performance requirements on the battery, which go far beyond simply starting the vehicle. Nowadays, numerous servomotors, safety elements and comfort consumers require a battery that is as powerful as it is safe. As more and more vehicle manufacturers produce vehicles with a Start Stop option, being able to offer an aftermarket solution to your customer base is vital. The market place is seeing a shift in battery sales from standard batteries to Start Stop and it’s predicted that by 2025 that 80% of all new vehicles will have Start Stop technology. We recommend finding out more about this technology and start to embrace the future creating new revenue streams for your workshop. ERA Start Stop Batteries

OE Manufactured OE

START STOP

High Performance Grid

Start Stop

Large Car Parc Coverage

Highest Safety Features

Made in Europe

Why ERA Start Stop batteries It is therefore more than reassuring to know that ERA starter batteries offer maximum starting comfort in every situation. With sophisticated technology and innovative details, ERA offers tailormade solutions for individual mobility: ■ ERA AGM batteries, for maximum performance in modern vehicles with extended Start Stop systems and middle and upper class vehicles with highest energy requirements due to a large number of additional consumers ■ ERA EFB batteries, for strong performance in entry-level Start Stop systems and vehicles with high energy requirements due to additional consumers

The ERA Quality Promise ■ 3 years warranty ■ 100% OE-Quality ■ Made in Europe ■ In accordance with the European battery norm EN50342 ■ Latest Calcium Ca/Ca technology ■ Maintenance free, with leak protection

Green Power Initiative – our contribution for a more sustainable future ■ “Zero Waste Principle” – almost 100% recyclable ■ Modern production environment: High material & energy efficiency, top priority on employee safety & protection ■ Lean ecological footprint.

Available from LKQ Euro Car Parts

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Winter Essentials

The unpredictability of our weather can catch us out, heavy showers followed by brilliant sunshine and at this time of year a cold snap or worse.

When your customers book their vehicles for the ready for winter service, you’ll are checking their bulbs, wipers, batteries screen wash and more. To keep you topped up with the items that you frequently order throughout the season, look out for our Winter Essentials publication. Winter Essentials is packed with over 250 key products to keep you and your customers moving.

The catalogue features consumables and workshop essentials such as: ■ Bulbs ■ Wipers ■ Antifreeze ■ Winter clothing ■ Heaters ■ Lighting ■ Batteries ■ And more

All from well renowned brand names.

Download your copy of the Winter Essentials catalogue from Omnihub. www.omnipart.eurocarparts.com/omnihub/current-catalogues And more.

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