GSNL UK February 2024

MOT

Using a GMS If you have a GMS, use it to send out customer emails and texts advising on their next MOT date, advising to call back to book in. When they call to book a slot, you can have the discussion with the customer about previous advisories and maybe advise them to come in for a pre MOT check up. This type of action can make sure that you have an even flow of work on the ramps, and hopefully make space to attract any new work that you can fit in.

Offering the right product

Interest rates and inflation do not look like they are changing anytime soon, so again, finances will be tight for many. If a customer needs repairs on their vehicle, having the right product solution is also key. Being able to offer a quality range of aftermarket product and OE, will be essential to suit a customers wallet.

Knowing that you can get the right blend of product instantly is key. Take a typical MOT failure, braking for example, we can offer Eicher, this is our aftermarket range. We are so confident in the quality of the product that we offer a comprehensive 24 months/24,000 miles warranty guarantee that also covers wear and tear. If you require OE solutions we have that with Pagid and Brembo. These have OE identical part numbers in the range and all the quality control measures that you would expect from leading manufacturers.

Being able to offer aftermarket and OE products means you can give your customer options, putting them in control of their wallet, whilst your workshop offers the best customer service experience. A win, win for you both, with customer satisfaction and retention guaranteed.

Garage Support | 2024 Issue 1 | Page 9