Garage Support 3 May 2020 ECP PR Reilly

Pick 1-2 Social Media channels to focus on It’s easy to feel like you need to belong to every social media channel. The truth is, it’s better to be excellent with a couple. There are three questions you need to ask to determine your core channels: ■ What do I want to achieve with social media? If it’s brand awareness, pick channels with high followings and reach. If it’s sales, then Facebook is a good place to start. ■ What is your target audience and where are they spending their time? Go there. ■ What channels are other garages using? Be there. Here’s a handy little table of the main social media channels out there.

NUMBER OF UK USERS

DURATION OF POSTS

CHANNEL

DESCRIPTION

BEST FOR

Facebook the “social home’ for most brands and a place to post images, videos, comment and participate in Facebook Groups. Instagram is a social network made for sharing photos and short videos and where users can follow brands and people of interest from all over the world.

Advertising to targeted audiences, video and creating communications around shared interests.

30 million

5 hours

Image first posts and stories. Great for targeting 16 - 34 year olds especially.

16.7 million

21+ hours

Twitter is a micro-blogging site where users can post short ‘tweets’.

Live news, trending topics, interacting with journalists and influencers. Categories such as fashion, homewares, wedding, DIY, cooking and other product based retailers. Thought leadership, sharing opinions and recruiting talent.

12.6 million

18 minutes

Pinterest is a place where people go to research, discover new ideas or find inspiration.

5.2 million

4 months

Linkedin is a professional social network where users can message or post. YouTube is a video sharing network where any user can upload videos of a certain length.

20 million

24 hours

Videos that have some entertainment or educational value.

37.1 million

20+ days