Garage Support 3 ROI

GARAGE SUPPORT Supporting you and your business

2021 Edition 3

Your Business Toolbox

What’s inside? ⊲ Aircon season has started, find out how to make the most of the warm weather ⊲ Our second instalment of our Service, Maintenance and Repair guide ⊲ Getting your business ready ⊲ And so much more.

Call your local branch now!

Reaching Out to Your Customers

Reaching out to your customers The modern age has overtaken in many ways when it comes to advertising and growing your business. We have huge focuses on social media, emails and even online reviews. But what is wrong with an old-fashioned phone call? ■ One garage owner reported a 43% uptake based on phone calls he made in a single day. ■ Another owners mailing resulted in no bookings, but a follow up call resulted in 11 bookings. Many cars have been sitting idle or barely used for months, why not call your customers a get their car booked in for an ‘Health check’?

Testing for sales While any vehicle is on your ramp there are several checks you could be doing that could lead to additional spend from your customers

Wipers A lot of customers think wipers only break from overuse, but not using wipers can see them become stiff and dry. Checking wipers while a vehicle is with you, is another way of increasing not only revenue, but trust too.

Bulbs Double checking all bulbs in and around the car not only helps identify problems a customer never knew they had, but it can also lead to increased revenue for you.

Batteries The change in weather and minimal use over the last 12-months, means more common faults with car batteries. Testing batteries can be done in minutes and you can highlight any potential issues to your customers.

Air Con With the change in

weather and increased temperatures on their way, you will see a spike in air con issues. Testing systems isn’t always something that every garage offers, so can help set you apart when it comes to going the extra mile for your customers.

67% of adults* struggle to fund an unexpected bill of €500 or more and 44% of drivers worry about how they will pay for repairs which may be needed to their cars. With the additional pressures Covid-19 has placed on disposable income even more drivers will find themselves unable to pay for required vehicle repairs.

Advertise this service in your garage by downloading the lastest posters from Omnihub HERE .

Benefit for your business ■ Helps convert customers who cannot afford the large repair bill in one hit ■ Payment is made to your garage within five days ■ No risk to the business ■ Helps you build a relationship with your customer.

Benefit for your customer ■ Ability to spread the cost of an unexpected repair bill over a short time frame ■ No credit checks for bills less than €1,000 ■ 25% initial payment followed by three further interest free instalments ■ No arrangement fees.

Find out more at www.paymentassist.ie

* Base on 68% of UK adults struggle to fund an unexpected bill of €500 or more.

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Service, Maintenance and Repair Over the next few months we will continue to cover various topics that can really make a difference to your workshop and help forge better relationships with your customers.

Our topics cover products and solutions that fit into:

■ Around the Engine ■ Around the Wheel ■ Exhausts and Emissions ■ Training and Service Solutions

In each of these dedicated sections we have products and knowhow from some of the best suppliers in the market. You’ll also find heaps of information on our OmniHub. Arming yourself, your employees and your buisness with everything you need will catapult your garage into the forefront of the automotive sector in your local area.

We know the current situation is tough so making sure you set yourself apart could be the difference between making ends meet and thriving. We have a few ways that can help you set yourself apart and keep your business running smoothly.

Engine & DPF Carbon Cleaning

With tighter rules and limits linked to vehicle emissions its vital that emission control devices such as catalysts and diesel particulate filters are functioning correctly. Ironically advancements in engine and emission control technology means that vehicles are now more susceptible to a build-up of carbon deposits that will overtime affect the performance and lifespan of the vehicles engine and emission system.

Why Carbon Cleaning Removing carbon deposit build up will help prevent costly engine repairs as well as expensive emission control system replacements. There are millions of vehicles on the road with DPF’s and up to 70% of clogged DPFs are unnecessarily scrapped which means large numbers of vehicle owners are paying more money for replacements when cleaning will restore the part to perfect working condition.

Benefits People are keeping their vehicles longer and are looking to reduce cost of vehicle ownership. Investing in and being able to offer Carbon Cleaning as a service will: ■ Increase the service you offer to your customers ■ Increase revenue streams for your workshop ■ Avoid losing your customer to another garage ■ Increase customer satisfaction and retention

■ Reduces emissions ■ Clean blocked DPF’s

■ Improves fuel efficiency ■ Restores engine performance

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WHYBREMBO

BRAKEPADS&DISCS THEPERFECTMATCH!

THE BEST FORYOUR BRAKINGSYSTEM

HOMOLOGATION ANDMARKING

In all conditions the shortest road braking distance. Maximum driving comfort. Very low noise level. ACCESSORIES A broad range of accessories and installation kits are provided to ensure problem-free installation. CORROSIONRESISTANCE Superior to products currently on the market proven by resistance to: • Salt spray testing • Humidity • High temperatures

ADVANCEDSOLUTION Adoption of advanced solutions patented by Brembo to minimize noice and vibrations. OE PEDIGREE Manufacturing know how and technical expertise from OE and racing experience. Covering over 98% of european car parc to satisfy the most important applications on the market. Type approval in accordance with UN ECE R90 regulation. Marking to ensure immediate identification of the pad. BROADRANGE

bremboparts.com

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Are you HFO-1234YF Ready

In 2013 HFO-1234yf air conditioning systems began to be introduced on vehicles sold in Europe. From the 1st January 2017 all new cars manufactured contain the ‘new refrigerant’.

3 months

7 years

WITH EQUIPMENT STARTING FROM AN AFFORDABLE €1,800 NOT ONLY IS THERE THE POTENTIAL FOR A QUICK RETURN ON INVESTMENT BUT ALSO THE OPPORTUNITY TO EARN PROFIT TODAY! € 1,800 From

INVOICING JUST TWO 1234YF GAS RECHARGES PER WEEK COULD RESULT IN YOUR MACHINE PAYING FOR ITSELF WITHIN 4 MONTHS!

WITH THE AVERAGE LIFE OF AN AIR CONDITIONING MACHINE AT 7 YEARS, THIS GIVES YOU MASSIVE PROFIT OPPORTUNITIES!

Return on investment example:

WHAT YOU CAN EARN Services per week

2 8

Your opportunity is based on 2 services per week

Services per month

Services per week x 4 working weeks per month

€119 .99

Retail price

Per job

WHAT WILL IT COST Overhead cost

€6 .00

Per job (minimal hands-on time)

€51 .48 €57 .48

Consumable cost

Per vehicle – based on an entirely empty system!

Total cost

HOW LONG TO COVER THE COST OF THE EQUIPMENT Monthly profit (revenue minus costs) €87.48 per job minimum

€699 .84

3 months

Pay back

Return on investment based on €1,920 equipment

1 IN EVERY 5 CARS COMING INTO THE WORKSHOP COULD HAVE 1234YF GAS – CAN YOU AFFORD TO LOSE A 5 TH OF YOUR EARNING POTENTIAL?

100%

50%

0%

2011

2012

2013

2014

2015

2016

2017

2018

2019

2020

% OF NEW VEHICLES INTRODUCED WITH 1234YF AIR CONDITIONING SYSTEM

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ECK FLAG HFO Are you ready for the Air Con Season? With one of our business bundles you will have everything you need. ECK NEXT R134A • ECK Next R134a • 12kg R134a • Refrigerant Gloves • Safety Goggles ECK NEXT HFO • ECK Next HFO • 5kg 1234yf • Refrigerant Gloves • Safety Goggles • ECK Flag HFO • 5kg 1234yf • Refrigerant Gloves

• R134a / 1234yf leak detector • POE68 Oil • UV Dye Cartridge • 1234yf Bottle Adapters • Low Side Extension • High Side Extension

• Safety Goggles • Torch 1 UV Led Light & Glasses • Saniflux Nebuliser • Sanilfux Fluid • Digital Thermometer • Nitrogen Adapter and Hose • 1kg Nitrogen / Hyrdrogen • Hydrogen Leak Detector

• Atom machine with 48 fluids • MARKSMAN 2 Leak Detector • Torch 1 UV Led Light & Glasses • R-134a PAG 46 + UV Dye - 1Ltr

• Atom machine with 48 fluids • MARKSMAN 2 Leak Detector • Torch 1 UV Led Light & Glasses • R1234yf PAG 46 + UV Dye - 1Ltr

• Digital Thermometer • R134a Bottle Adapter

• Digital Thermometer • 1234yf Bottle Adapters

*Images is for illustration purposes only.

AIR CONDITIONING COURSES

LEVEL 1 & 2

LEVEL 3 The specialist that would like to take it one step further. Course Content: ■ CO 2 and Heat-Pump run-through ■ Impact on electric and hybrid vehicles ■ Diagnostic with each individual system ■ CO 2 as a refrigerant ■ Tooling appropriate for this level

Ideal for an introduction in to Automotive AC repair, moving on to more in depth knowledge and practical skills.

Course content: LEVEL 1 ■ Systems overview

LEVEL 2 ■ Systems run-through of Block valve, Orifice & Dual AC system ■ Diagnostics through pressure and temperature ■ In depth component training ■ System controls including sensors ■ Practical training ■ Tooling appropriate for this level € 299 .00 PER CANDIDATE

(Block valve, Orifice, CO 2

, etc.)

■ System run-through (Block valve) ■ System diagnostic through temperature ■ Component run-through (Light) ■ Oil overview ■ UV dye overview ■ Refrigerant overview ■ Flushing overview ■ Tooling appropriate for this level

€ 299 .00 PER CANDIDATE

For more information, call your local branch or visit Auto Education Ireland.

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Hybrid and EV

Volvo has committed to making its entire model line-up fully electric by 2030 with Ford becoming the latest carmaker to announce by 2026, 100 percent of Ford’s passenger vehicle range in Europe will be zero- emissions capable, all-electric or plug-in hybrid, and will be completely all-electric by 2030.

Demand for the latest battery electric vehicles (BEV) surged by 228.8% in November 2020, with 4,652 registered in that month alone, while the market for plug-in hybrids rose by 34.8%, (SMMT).

Only 5% of current garages and dealerships are qualified to work on electric vehicles (EVs).

100+

According to SMMT, more than 100 plug-in car models are now available, and manufacturers are scheduled to bring more than 35 to market in 2021, more than the number of either petrol or diesel new models planned for the year.

There are between 13,000 and 20,000 technicians currently working on around 380,000 plug-in cars and vans.

HYBRID WE’VE GOT IT COVERED!

LEVEL 2 & 3 IMI AWARD ELECTRIC/HYBRID ROUTINE MAINTENANCE ACTIVITIES, VEHICLE SYSTEM REPAIR AND REPLACEMENT 263773020 € 699 .00 PER CANDIDATE

LEVEL 4 IMI AWARD IN ELECTRIC/HYBRID THE DIAGNOSIS, TESTING AND REPAIR OF ELECTRIC/ HYBRID VEHICLES AND COMPONENTS 263773040 € 699 .00 PER CANDIDATE

THE FUTURE IS BRIGHT, THE FUTURE IS ELECTRIC

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Haynes Pro Workshop Data

This innovative and handy tool could transform your workshop.

You no longer need to spend hours assessing vehicles, HaynesPro WorkshopData™ does all the hard work, so you don’t have to.

Increase your revenue and lower cost through: ■ Increased efficiency ■ Quick identification of known issues ■ Reducing non billable hours ■ Reducing repair times

Key technical benefits ■ Exploded technical drawing for tightening torques ■ Maintenance and adjustment data ■ Wiring diagrams ■ VESA MKII – Guided diagnostics and test ■ Technical Service Bulletins and Recalls

Expand your expertise ■ Work on the most current vehicles ■ Improve customer satisfaction

How can HaynesPro benefit your garage? HaynesPro WorkshopData™ is an application database that combines essential maintenance and repair data with detailed technical drawings, using unique electronic data modules and intelligent diagnostics. Enabling mechanics to diagnose, maintain and repair passenger cars, light commercial vehicles and trucks. The data provided is robust and reliable delivering instant and around the clock information. Any issues or problems can be diagnosed directly making it straight forward to plan repairs and maintenance. Helping workshops meet the demands of the ever-busy life of the customer creating less inconvenience. OEM technical service bulletins are complete with symptoms, causes and fixes which is supported by fault codes and analysis. It also features ingenious fixes and tips resource for uncommon faults , associated with specific models, and is complete with its own solutions. This can be checked by a simple mouse click, providing instant availability and solution.

■ Four users per license. ■ Increase the efficiency and professionalism of the workshop. ■ It helps you identify issues quickly and reduces on-job times as well as non-billable hours. ■ Have less interruptions, being able to run tech simultaneously during complicated faults and having up to four users at a time. ■ Allows up to seven fault codes to be entered simultaneously.

■ Highlights any Smart cases, TSB’s or Recalls associated with those fault codes. Giving total assurance on vehicle diagnosis. ■ Gives your garage the bespoke step up, propelling you into the best of the best. ■ Has 98% coverage and European vehicle parc volume- being able to cover all bases. ■ Workshop data is the most comprehensive source of meaningful SMR data in Europe and is guaranteed the best in the business, putting your garage at the forefront of prestige.

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Getting Your Business Ready With your working calendar shifting in response to the effects of Covid, there are a few things you could be doing now, to set yourself up for success over the next four months. We’ve put together this handy guide on how to get your business ready using readily available tools.

Website If your business has a website, it’s important you keep it updated with all the latest contact details and services your garage has to offer. Think of keywords that your customer might type in when searching for your garage. Make sure you use them on your homepage, to improve your websites organic ranking on a Google search. If you want to drive more traffic to your website, we advise looking into search engine optimisation (SEO). This will require some cost, but you can do this relatively cost effectively – Google provide some easy-to-use advice on how to do this yourself.

Database We’ve said it once and we’ll say it again; having an up-to-date customer database is crucial for keeping on top of work, helping you to keep track of customer’s historical visits and when they might next be due an MOT or even new brake pads and discs. Reach out to these customers by phone, and remind them their MOT is due soon, ask them if they want to get booked in. If you don’t currently have a customer database our cloud based CarSys GMS, could be a helpful tool in keeping your data all in one place.

Reviews Good or bad – people like to make their opinion heard. It’s how you face into the bad ones, that can help your business really stand out – sometimes for the wrong reasons. Taking criticism and using it to influence positive change will help customers see that you’re a garage that cares about it’s customers. So next time you get a bad review, our advice is take a breath, and look at it from the customer’s perspective. Remain calm, see if you can resolve it with them offline and turn them back into a returning customer. If you’re replying to an anonymous review online, keep it calm and professional. Remember what takes you a minute, lasts on the internet forever. Don’t say anything, you’d later regret, or however unfair a review may seem.

Advertising If your garage is listed on Google, or websites such as Yell, make sure all your contact details are correct, so customers can easily get in touch. Reach out to any local advertising companies to see if you can get an advert in one of your local flyers or newspapers. Ask your returning and satisfied customers to leave a helpful review on Trustpilot, Google or your garage’s Facebook business page. Reviews are usually a key factor in customer choice, when deciding on what garage to visit.

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Social Networks

Thinking of starting a social media page for your garage? Want to tidy up your current profile? We’ve got a few tips for you to consider before you dive into the digital world.

Different social platforms and their best uses

Instagram For those who like to share more video and image content, that will engage their audience, or sell a certain product. If your garage likes to

Facebook Has the highest number of UK users and one of the most widely used platforms. Facebook is great for users to create business pages where

make cleaning videos or even before and after pictures of car restorations, Instagrammight be a good place for your garage to start. Just keep in mind that Instagram is generally targeted at a younger audience, so if you are targeting customers between 17 and 34, this could be for you.

customers can leave reviews, view a business’ opening hours, or get in contact. Facebook is also a great place to get recommendations, make sure you are a member of local groups where you can recommend your business to customers looking for things such as repairs or MOTs.

Twitter If you’re new to the social media world, we wouldn’t recommend starting on Twitter, but it can be a great place for your business to share

YouTube A video sharing network, where you can upload videos that engage with your desired audience. Many YouTube users

short updates. Twitter is a micro-blogging platform where users can share short ‘tweets’ of information. It’s best used for live news, trending topics and interacting with brands. It’s also a very common platform for customers to complain, tweeting their bad experiences with brands.

are now ‘vlogging’ (video blogging), their days which usually have some entertaining content throughout. For a garage, popular videos could include car cleaning demonstrational video, product review, or a process for repairing a certain part of a vehicle.

LinkedIn A professional social network that can be used to build brand awareness and reach out to industry professionals, also a great platform for recruitment.

Training Top Tip If you still feel in the dark about social media, we have some e-learning training courses that can help on our Auto Education Ireland .

And when you’ve chosen the right platform for you… ■ Try and focus on one or two social channels , to avoid getting bogged down. By focusing on just a couple you can really perfect your posts and ensure you’re responding quickly to any messages or interactions on your pages, and in turn keep customer satisfaction levels high. ■ Consider where your target audience will be spending the most time , for example if you are keen to target a younger audience through engaging pictures or videos, then Instagram would be the best to focus your own content. ■ What platforms do your competitors have? Do a competitor analysis and have a look at what your local garages are using, make that your starting point. ■ Use correct image sizes for each channel. Check the recommended image sizes for each platform and size your images appropriately. Make sure your images are as clear as possible, without stretching or pixelating. This will help your brand look more professional and may help improve engagement of your content. ■ Clear and concise with call to action. The shorter and snappier your content, the better. On social media, you have no longer than 8 seconds of someone’s attention when they are scrolling through their newsfeed, so make it short and to the point. Always leave a call to action on your posts, so people can book in, view your website or buy a product you might have mentioned in your post. ■ Post at the best times. Look into the best times to post on each platform. Timing matters, and by posting at the suggested times, you have more chance of your content being seen, increasing your engagement rates and in turn increasing work for your garage!

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Safety Measures

As lockdown measures are relaxed, you should start to see a rise in customers visiting your business. It’s important your garage is keeping on top of latest government precautions and wearing the recommended PPE at all times. Customers may understandably feel nervous about leaving their homes, so this is your opportunity to showcase what safety measures you have in place to keep Covid-safe. Customer measures Even as measures are lifted, and things start to return to normal, you’re still likely to have customers who are nervous about close contact after a year of keeping themselves safe. Whilst you absolutely must follow government guidelines while they are in place, we would advise you to not rush to abandon them all as soon as rules are relaxed, to offer customers a sense of security, if they are nervous. Things like the below, will likely be around for some time yet:

Appropriate social distancing measures and signage in place for your customers

Hand sanitiser for customer use

Contactless delivery and collection

Staff measures Give your customers peace of mind and show them that you take safety seriously by considering the following measures:

Face coverings for all staff members should be worn at all times

Gloves should be worn when touching customer’s vehicles

Workspaces should be cleaned down as often as possible

Staff must wash hands as often as possible for at least 20 seconds

Offer extra Covid cleaning services to customers, after you have finished with their vehicle

Hand sanitiser available around the workshop

We reserve the right to amend/withdraw any offer in any way and at any time without compensation. For full terms and conditions please see https://omnipart.eurocarparts.com/terms-and-conditions E & O prices exclude VAT. Trade only. Not to be used in conjunction with any other offers. Images for illustrative purposes only. Copyright © 2021 Team PR Reilly. Showcasing all of these safety measures to customers will help them feel at ease when visiting your garage. By building trust you can improve customer retention, to ensure they keep coming back to you.

Call your local branch now!