Garage Support 4 ROI

Introducing... ERA Batteries

In the news…

With almost 40 years of experience in the automotive spare parts market, ERA is an international expert in automotive electrics and electronics. ERA now sells over 27,000 references from 50 product families in over 80 countries worldwide.

The LKQ Euro Car Parts Group of businesses has launched new range of stop start batteries The UK’s leading distributor of car and van parts has launched a new range of batteries to help independent garages service vehicles with stop-start systems and high energy requirements. Now available from omnipart.eurocarparts.com and across the Euro Car Parts Team P R Reilly 280-strong branch network, ERA stop-start batteries ensure that when a vehicle’s engine is switched off, it can be restarted in a fraction of a second – with no interruption to the comfort and experience of those in the cabin. The ERA range is manufactured in Europe and features the latest OE technology, with five enhanced flooded batteries (EFB) and five absorbed glass mat batteries (AGM) – which, combined, cover 95% of the UK’s stop-start market. All come with a three-year warranty as standard. ERA EFB batteries are ideal for maintaining constant energy supply on entry-level stop-start systems, even during frequent start-stop cycles.

Our new range of AGM and EFB stop start batteries is comprised of the latest OE technology to meet the ever changing demand on vehicles. All ERA products go through rigorous quality checks both internally and externally, through impartial quality testing partnerships and approval institutes. So, why should you buy ERA start stop batteries?

And ERA AGM batteries are the best solution for more advanced systems and vehicles with high-power, extensive safety and comfort functions. This includes for premium passenger cars, SUVs, delivery vans and taxis. Colin Cottrell, marketing director for the LKQ Euro Car Parts Group, said: “ERA’s commitments to safety, sustainability and quality reflect our own, which makes them the ideal partner as we expand our battery range.“Start-stop battery technology has been around for more than a decade and is already common in the independent aftermarket. Thanks to the benefits it delivers in reducing fuel consumption and CO2 emissions, we can be confident that it’s here to stay – and we anticipate that by 2027, it will be present in 70% of the UK car parc. “It’s vital to choose the correct replacement battery for each vehicle, to ensure it can deal with frequent stop-starting and power the vehicle’s electrical load. With the addition of ERA stop- start batteries to our range, we’re giving independent garages access to 10 high performance, great quality products that will mean every customer drives away happy.” Euro Car Parts Team P R Reilly is encouraging garages to offer vehicle health checks before their customers get back on the roads this summer. Identifying any faults or safety concerns that may have arisen during period of little to no use in lockdown – including flat batteries.

You will always get the right battery for your vehicle: ■ The current range has 10 stop-start batteries ■ 5 x AGM batteries and 5 x EFB batteries ■ Over 95% market coverage.

Green power initiative; our contribution for a more sustainable future ■ Zero Waste Principle’ – almost 100% recyclable ■ Modern production environment: high material and energy efficiency, top priority on employee safety and protection ■ Lean ecological footprint: made in Europe, for Europe.

■ The ERA Quality Promise ■ Three years warranty**

■ 100% OE-quality ■ Made in Europe ■ In accordance with the European battery norm EN50342 ■ Latest Calcium Ca/Ca technology ■ Maintenance free, with leak protection.*

* Excluding commercial vehicle line and housing type GB28. ** For material and manufacturing defects.

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