Garage Support Edition 9

Service – MOT – Repair We’re here to help with all three of these key jobs!

We mentioned in the last issue that creating demand is key to reducing the amount of cars that are currently without MOT. The key stats below really emphasise the amount of cars that will be needing an MOT immediately or soon:

Only 25% of MOTs have been completed since March

Failure rates could increase from 40% to 50%

6.2 million vehicles will be overdue a MOT

MOT season will be extended

The failure rates from the extended MOT period are due to increase providing an ideal opportunity to promote your garage and the range of services and repairs you offer. More importantly you can drastically reduce the amount of time a customer is at your garage by offering a service and MOT together. Meaning, you free time up, to get more wheels on your ramps.

Creating the demand for your garage services is really the start, the added value you can provide is key to additional:

Retention

Loyalty

Customers

Profit

Time is money and for every car sat in the garage or sat on a ramp means you are potentially losing income. By creating this demand you need a partner that can help get you all the parts you need to get the job done quickly.

This is where we fit in – our range, depth of products and unrivalled delivery means that we have you covered for:

SERVICE ITEMS Filtration, oil change, plugs, brake and clutch fluids

FAILURE ITEMS Brakes, timing belts, steering and suspension, clutch etc.

MOT ITEMS Wipers, bulbs, mirrors, wiper fluid, wheel weights etc.

Garage Services, Support Solutions, training and much more

Some garages offer a Service and MOT as part of a package where the customer may get a discount or a free MOT. Try different marketing ideas, utilise Social Media, if you have a website keep it up to date and relevant. Take advantage of the free PR that’s out there like the government scheme to really make an impact!

Check out our Garage Support newsletter edition 3 for some social media top tips omnipart.eurocarparts.com/omnihub

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