Garage Support Newsletter 5 UK LKQ ECP

Plugging the MOT Gap To help you plug the gap the MOT season has left behind, we have created a range of guides covering different areas that can will not only help you identify and seize business opportunities, but will help keep your customers and their business protected as we start to embrace the digital age.

Customer Database Having the perfect customer database is great, but are you using it the right way?

Garage Management System Slowly but surely, the automotive industry is breaking through in to the digital age and to help you future-proof your business, we’ve introduced a new, cloud-based version of its Garage Management Software (GMS), CarSys. CarSys is a user-friendly software platform that allows you to streamline the way you work providing you with another opportunity to boost productivity and efficiency in the workshop, while delivering a more professional customer experience.

Identifying the customers who have used you once, your top spenders and those who have only made a one-off purchase could be used to your advantage – by encouraging spending in areas that might get otherwise forgotten. By segmenting your database, you can contact customers to share market your seasonal offers, MOT and service reminders, or invite them for a free vehicle health check.

Customer Service Customer service is the hub of any business – and keeping

Did you know? We offer customer services training course through our Auto Education Academy, have you thought about upskilling your team? For more information go to www.autoeducationacademy.com or email training@autoeducationacademy.com

high levels is generally the key to repeat customers. Good customer service typically means providing timely, attentive and upbeat service to a customer, making sure their needs are met in a manner that reflects positively on your business. Although customer service varies from customer to customer, there’s a few tips we can give you, that’ll help you keep on the right track. ■ Know your product and services

■ Listen to your customers ■ Keep your word ■ Go the extra mile

■ Maintain a positive attitude ■ Personalise your service

Social Media If people don’t know about your business, how can they become your customer? As a digital platform, social media helps you connect with your customer, increase awareness about your brand and boost your leads and sales. Having accessible and visually pleasing social media channels can also help improve visibility with potential customers and reach a wider audience.

Telephone Communication

Traditional Marketing Traditional marketing is anything that is not online. It is print, broadcast, direct mail, phone, and outdoor advertising like billboards. From newspapers to radio, these are all platforms that can help you reach a new audience and potentially turn them into new customers.

Out with the old and in with the new might not be the best thing, and here’s why… Technology has become a vital part of our lives. It can often be difficult to think about how we managed without social media, online ordering and online chat. But aside from talking to someone face-to-face, a phone call is often the best way to get a personal response. Using the telephone is perfect for MOT and service reminders.

You’ll find all our handy guides and support on OmniHub.

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