Garage Support Newsletter 6 2021

Palmer Sports: Customer Engagement Days

With the easing in some restrictions, last month gave us the opportunity to get back to what we love doing best – spending time with our customers (safely of course!)

As the events and hospitality industry started to reopen its doors, we were able to host our much- anticipated customer engagement days at the famous Palmer Sports track days in Bedford. Over the course of seven days, more than 150 customers were able to enjoy a spin around the track in a number of high-performance cars including a Formula 3000, BMW M2 and much loved Carterham, among others. To add a little incentive into the mix, and to encourage our guests to push their laps to the limit, we also had some fantastic prizes up for grabs for the fastest times.

The events were supported by our partners Pagid and Bosch, who were on hand to chat to customers about the latest in product development and trends to look out for as we emerge from life post-Covid. The LKQ Euro Car Parts teams were also on hand to talk about the challenges our customers are facing, and how we might be able to support them.

Colin Cottrell, LKQ Euro Car Parts Marketing Director was really pleased with the success of the events: The last 18 months have been hard on everyone, and we’ve been waiting for the right moment to reschedule our calendar of customer events. Now restrictions are starting to ease, and our teams have been able to get back out on the road safely, it feels like the right time to start bringing people back together and do something a bit fun! The team at Palmer have done a fantastic job of running a Covid-safe venue, and our own teams have worked incredibly hard to deliver a really great day out. But most importantly, each day was a brilliant opportunity to talk to our customers first hand and understand what they want to see from us both now, and in the future.

Don’t just take our word for it, here’s what our customers had to say about it…

“Can’t speak highly enough about the day – I won some hybrid training too!”

“Incredible, well organised – these are sort of things that set LKQ Euro Car Parts apart from the rest.”

“Had a fab time, an amazing day – overall a brilliant day and was really grateful for the opportunity.”

Interested in attending a LKQ Euro Car Parts event? Speak to your branch or account manager to find out more.

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