Garage Support Newsletter 7 ROI 2021

e your business

Twitter If you’re new to the social media world, we wouldn’t recommend starting on Twitter, but it can be a great place for your

YouTube A video sharing network, where you can upload videos that engage with your desired audience. Many YouTube

business to share short updates. Twitter is a micro- blogging platform where users can share short ‘tweets’ of information. It’s best used for live news, trending topics and interacting with brands. It’s also a very common platform for customers to complain, tweeting their bad experiences with brands.

users are now ‘vlogging’ (video blogging), their days which usually have some entertaining content throughout. For a garage, popular videos could include car cleaning demonstrational video, product review, or a process for repairing a certain part of a vehicle.

LinkedIn A professional social network that can be used to build brand awareness and reach out to industry professionals, also a great platform for recruitment.

OmniHub Head over to Omnihub https://omnipart.eurocarparts.com/omnihub/ garage-support/getting-the-cars-in/support-guides

And when you’ve chosen the right platform for you…

■ Try and focus on one or two social channels , to avoid getting bogged down. By focusing on just a couple you can really perfect your posts and ensure you’re responding quickly to any messages or interactions on your pages, and in turn keep customer satisfaction levels high. ■ Consider where your target audience will be spending the most time , for example if you are keen to target a younger audience through engaging pictures or videos, then Instagram would be the best to focus your own content. ■ What platforms do your competitors have? Do a competitor analysis and have a look at what your local garages are using, make that your starting point. ■ Use correct image sizes for each channel. Check the recommended image sizes for each platform and size your images appropriately. Make

sure your images are as clear as possible, without stretching or pixelating. This will help your brand look more professional and may help improve engagement of your content. ■ Clear and concise with call to action. The shorter and snappier your content, the better. On social media, you have no longer than 8 seconds of someone’s attention when they are scrolling through their newsfeed, so make it short and to the point. Always leave a call to action on your posts, so people can book in, view your website or buy a product you might have mentioned in your post. ■ Post at the best times. Look into the best times to post on each platform. Timing matters, and by posting at the suggested times, you have more chance of your content being seen, increasing your engagement rates and in turn increasing work for your garage!

5