Garage Support Newsletter 7 ROI 2021

Starline

New Product Introduction Wiper blades

Starline wiper blades: seeing your way clear

Why Starline? Every vehicle on the road has a set of wiper blades fitted which need replacing regularly. We estimate around 15 million wiper blades are sold every year in the aftermarket. This means there’s a big opportunity to take market share in this category, because not every vehicle owner will want to a premium OE brand fitted. Starline has been successful in steering and suspension categories, and now it’s time to introduce their other categories, starting with wiper blades. How does this benefit our garage customers? Choice. Every car owner wants it, depending on their budget. Garages can use this to their advantage; being able to offer between two brands (Starline and another) means vehicle owners feel empowered when it comes to their cars, and their wallet. What makes Starline so great? Why should our customers make the switch? In the world of wiper blades, there are two facts that aren’t widely known: ⊲ Bosch owns ‘adaptor patents’ enclosed in their single flat wiper blades giving them 96% car parc coverage with five adaptors. At LKQ Euro Car Parts, we have an approval under a ‘co-licensed agreement’ to use this ‘adaptor patent’ in our Starline range of wiper blades. No other brand can make this claim ⊲ Valeo and Bosch has the widest range coverage in direct fit wiper blade replacement sets. The Starline range has been developed in line with the Bosch and Valeo Silencio ranges. This means our Starline range is based on the best of two major OE player technologies in the market. It’s the best of both worlds, packaged up to make one superior brand. But the cherry on top of the wiper blade sundae is that Starline is much more affordable. Our garage customers can continue to offer quality made products, at much more reasonable costs. What’s not to love? Starline wiper blades are quality tested and assured, so garage customers can fit them with confidence, using a quality product at the right price every time.

Range overview ⊲ Front conventional (universal) wiper blades – singles ⊲ Rear conventional wiper blades - singles ⊲ Front flat blades (5 patented adaptors) – singles ⊲ Flat direct fit sets ⊲ Rear flat blades – single.

We offer a comprehensive range of conventional and flat wipers.

Starline wind screen wipers offer the most extensive range on the market so customers can choose flat windscreen wipers with 5 adapters included or a conventional version. This wide range, including sets which cover applications for 96% of passenger and utility vehicles, includes both flat and universal blades. Our range of wipers are comprised of a thick A-grade coated rubber to ensure a clean sweep and durability. The durability is tested up to 500,000 cycles/12 Months. The extras you need to know: ⊲ A large portion of the Starline stock is now available in the network. ⊲ Customers will start seeing Starline wipers promoted on a number of our communication channels including our social media pages, websites, in our Garage Support newsletters and trade emails ⊲ Vista Pro Wiper blades will be discontinued and Starline will replace them.

Where is Starline positioned in the marketplace?

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