Garage Support Newsletter 7 UK 2021

How to promote

We have created a series of helpful support guides to use in your business to help you stand out from your competitors.

Are you struggling to retain your customers?

Are you advertising your business efficiently?

Do you want to attract new customers?

Having the perfect customer database is great, are you using it the right way? We’ve said it once and we’ll say it again; having an up-to- date customer database is crucial for keeping on top of work, helping you to keep track of customer’s historical visits and when they might next be due an MOT or even new brake pads and discs. If you don’t currently have a customer database our cloud based CarSys GMS, could be a helpful tool in keeping your data all in one place. Identifying the customers who have used you once, the top spenders and those who’ve only made a one-off purchase could be used to your advantage.

The importance of telephone contact

Aside from talking to someone face-to-face, a phone call is often the best way to get an instant response. Reaching out customers by phone, and remind them their MOT is due soon, ask them if they want to get booked in. Chances are their MOT hasn’t crossed their mind yet so the likelihood is they will book there and then.

Social media helps you connect with your customers, increase awareness about your brand and boost your leads and sales. Choosing the right platform for you

Facebook Has the highest number of UK users and one of the most widely used platforms. Facebook is great for users to create

Instagram For those who like to share more video and image content, that will engage their

business pages where customers can leave reviews, view a business’ opening hours, or get in contact. Facebook is also a great place to get recommendations, make sure you are a member of local groups where you can recommend your business to customers looking for things such as repairs or MOTs.

audience, or sell a certain product. If your garage likes to make cleaning videos or even before and after pictures of car restorations, Instagrammight be a good place for your garage to start. Just keep in mind that Instagram is generally targeted at a younger audience, so if you are targeting customers between 17 and 34, this could be for you.

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