Garage Support Newsletter UK Ed 3 April 2021

Plugging the MOT Gap

The wave of MOTs that came after last year’s extension has come to an end, but that doesn’t mean your opportunities have to dry up with it. There is plenty of work out there for the garage that is prepared for it.

5 steps for plugging the gap

STEP 1

STEP 2

STEP 3

Get ready for the next MOT wave later in the year STEP 5

STEP 4

Get the cars in to your garage by reaching out

Make the most of the car on the ramp and test for sales

Business opportunities i.e. Air con servicing, staycation health checks

Making the most of your time by preparing your staff and garage

Reaching out to your customers The modern age has overtaken in many ways when it comes to advertising and growing your business. We have huge focuses on social media, emails and even online reviews. But what is wrong with an old-fashioned phone call?

Testing for sales Here are some things you can check that will help increase your revenue and customer loyalty: ■ One garage owner reported a 43% uptake based on phone calls he made in a single day. ■ Another owners mailing resulted in no bookings, but a follow up call resulted in 11 bookings. Many cars have been sitting idle or barely used for months, why not call your customers a get their car booked in for an ‘Health check’ or call ahead and book in MOTs that are due in the next calendar month?

Aircon Testing systems isn’t always something that every garage offers, so can help set you apart when it comes to going the extra mile for your customers.

Bulbs Double checking and replacing bulbs.

Batteries Testing batteries can be done in minutes and you can highlight any potential issues.

Wipers Checking wipers while a vehicle is with you, is another way of increasing not only revenue, but trust too.

Get ready for staycations! UK based holidays are predicted to go through the roof this year with international travel suspended until 21st June at the earliest. More UK stays means more driving and more opportunity for you. Before your customers set off on their staycations, offer them a post lockdown health check and make sure cars are “staycation” ready so there are no surprises after they set off on holiday.

Hub the

Get yourself ready Head over to our Omnihub where you will find our ‘Road to recovery’ – Special Edition Newsletter with top tips for gearing your garage up for success over the coming months.

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