Steering, suspension and linkage - internal guide 2023

Don’t miss opportunities to increase your branch income and exceed your individual targets. Steering and suspension products are what are known as ‘just intime’ products and feature heavily when a vehicle has an MOT. This means they are products garages need there and then because the vehicle tends to be on the ramp. Make sure you exhaust every option when it comes to placing an order for a customer. If they don’t buy from you they are most definitely getting this product from a competitor. With our line up of product we have a depth of range that will suit most customers, whether they want an Aftermarket product or OEM –WE HAVE IT. Identifying opportunity with customers

Think about the vehicle type Look at vehicle age when identifying which brand to push. It is likely that a customer with a 15 year old ford fiesta would want a lower priced product (i.e. Starline) than a premium product such as SACHS or TRW.

Know your customers Segment your customer base into specialist and all-makes so you know what products to push depending on which customer you are talking to.

What the challenge? Each branch has been set a target for their TSMR workshops. Targets differ based on current steering and suspension sales, but also the identified customer opportunities in your area. The product targets are broken down by the following months:

• September – shocks, springs and linkages • October – shocks, springs and linkages • November – shocks, springs and linkages What’s the reward?

Each month, every branch that hits their steering and suspension target £ and their overall branch margin target £, will receive £333.33 into their Branch Rewards Account – meaning if you hit the target each month – you will have racked up £1,000 for your branch!

Who to target and why

Steering and suspension repairs are critical to workshops of all sizes, and are a staple for MOT centres, which see almost 20% of their failures caused by this product group.

With our updated product pricing, and contact plan customers tweaked prices – you can sell any of our brands, with their market leading warranty, with confidence.

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