Testing for Sales

Testing for sales

Context

The batteries market is undergoing technological change:

Start/Stop (AGM/EFB)

Fully Electric

Lead Acid

Lithium

Leased Batteries – No Demand

Increasing demand

No Aftermarket Demand

High demand

Lead Acid Batteries Vs Start Stop Batteries

Start Stop Batteries (AGM/EFB) • Batteries (Start/Stop) (Technical product) - Pull • Most garages do not have a Start/Stop tester • 82% of garages have problems finding Battery location; • FIT FOR ME Battery • Takes 15 to 60 minutes and can involve up to 28 steps.. • Tell-Tell signs will show >>Car Comfort functions will start to stop working >> car goes to dealer >> Trade SMR loses sale

Lead Acid Batteries

• Sales via Push campaigns; Weekly Offers; • Most garages will have a standard battery tester • Most batteries under the bonnet! • 10 minute job; • Consumers can also fit the battery; • Car will not start; Battery replacement need arises

Every Garage will need technical competency to do this job

Every Garage will do this job.

Testing for Sales – Battery Health Check

Every 3rd vehicle entering the workshop could require a new battery! By testing every battery, you are maximising sales potential !

The test only takes a few minutes. All you need is a battery tester with a printer.*

It’s recommended that workshops should be performing a battery test on all vehicles coming in for any kind of maintenance.

Due to extended service intervals most vehicles are visiting a workshop just one time a year on average, so it is important for a technician to perform a battery test as part of service on the vehicle whilst it’s with you. 40% of national breakdowns occur from a direct result of battery failure. Accurate testing can identify batteries in a poor condition and could result in a new battery being fitted, keeping your customers happy and on the road .

Testing for Sales – Fitting the correct battery

Increasing electrical demand.

When you look at the power a battery is required to provide on modern vehicles, it is understandable to see why a more robust battery is required. Absorbent Glass Mat (AGM) and Enhanced Flooded Batteries (EFB) have been designed for the increasing electrical demands placed on the battery and fitting a traditional flooded battery will not provide the output needed for the start-stop function or cope with the additional vehicle starts. In addition, more complex vehicle systems such as infotainment screens, smartphone interface and wi-fi output are all commonplace on the latest vehicles. AGM and EFB batteries are designed for the modern vehicle with complex technology. When replacing a battery, it is vital that the correct type of battery technology is fitted to the vehicle.

Testing for Sales – Not all testers are created equal

Accurate testing can identify batteries in a poor condition and could result in a new battery being fitted, keeping your customers happy and on the road.

The challenge is that all battery testers will give a result when testing - good, bad, recharge & retest.

Even a tester that is not capable or designed to work with stop start batteries will falsely give a ‘good’ result.

When a tester is used that doesn’t have a separate search for battery type AGM and EFB it basically passes it as “good” because the algorithm in the tester is incapable of reading the different battery technology of stop start vehicles. It then tests the battery within its own pre-set parameters for standard batteries. The vehicle now has a “healthy test report”, leaves the workshop only to breakdown shortly afterwards because of the report produced was false due to the battery tester incompatibility.

Testing for Sales – 5 Step best practice

1. Offer a Battery Test-Check to all customers coming into the workshop.

2. The test only takes a few minutes. All you need is a battery tester with a printer.*

3. The test result is displayed on the battery test- check flyer.

4. If the diagnoses detects a weak battery, recommend an immediate replacement. It’s proven that 70% of customers follow the workshops recommendation.

5. Satisfied customers: Your customer feels well- advised and can rely on a fully functioning battery.

Testing for Sales – Free Tester

DHC 12V/24V - £199.99 + VAT

Easy to read intuitive interface Complete test report & customisable printout Built in printer Six Language Display English French German Italian Portuguese Spanish 6 volt, 12 volt and 24 volt systems Technology capabilities – EFB, AGM, Gel, SLI Replaceable / detachable test cables Reverse polarity protection 12 month warranty`

Part number 447 44 0250

Campaign Dynamics – Proven Method;

1. Visit customers in bands 4,5 & 6 2. The visit can be made by Field Sales teams; Suppliers ready to support 3. Testing for Sales Messaging and Why it is important; 4. Garage Tester needs to be reviewed; Does it cover Start/Stop? 5. If Garage does not have a Start/Stop Tester then the offer needs to be shared; Training of Tester needs to be done; Demo of existing cars in workshop. 6. Customers will be set a 4 month battery spend target. December > March 7. Free Tester. Hit the target and the battery tester will be credited 8. Customers signing up to the offer will receive a battery test promotional pack

Marketing Material Ready