Wired 10 June 18 2015

Did You Know? It’s summer time, batteries only fail in winter ... don’t they?

down an already damaged battery results in failure. This is why as soon as the temperature drops to 5 degrees you have an instant spike in sales, it catches out the batteries that just about made it through summer. So if your focus has slipped from batteries because it’s not cold, I guarantee you 100% you are missing out on sales, and the competition are taking advantage of this. Take 10 minutes, review your customers, the ones who are not currently buying and give them a call. There will be reasons that you can look at and rectify, but it won’t be because they are not selling any. If you need any assistance, call or e-mail Alan Knight, he will be glad to give you a helping hand. alan.knight@eurocarparts.com Cisco: 7001 – 091

T he summer heat destroys batteries by expanding the plates and locks, which in turn stress the joints causing hairline cracks appear. This makes the battery unable to perform at its optimum working capacity, ultimately enabling it to only work at half its rated level. This means one

day, without warning, a vehicle will just fail to start, the hotter it is the quicker and greater the damage done. Yes there is a peak in winter, but, this is linked to the summer, that’s when the damage was done, cold does not kill a battery it just slows it down, and slowing