Brand Positioning - Oil_June 2022 ROI V2

Oil Brand Positioning Guide

About North Sea Lubricants

■ Very good low temperature properties ■ Protection to wear by cold start ■ Very high thermal and oxidation stability ■ Excellent resistance against foaming, corrosion and wear ■ High dispersancy and detergency level ■ High viscosity index.

OE APPROVED

WAVE POWER ADV ADVANTAGE 10W-40 is a universal high-performance fuel saving semi synthetic oil for use in gasoline and diesel engines of passenger cars and LCV’s with or without turbochargers. It’s also suitable for diesel engines equipped with a Diesel Particulate Filter.

Things you need to know !

About Shell Helix The Shell Helix range of engine oils offers relentless performance, cleansing and protection. Shell Helix oils offer benefits over and above the industry standards:

• 30% faster oil flow for quicker engine warm up • 40% better wear protection

• 60% better corrosion protection.

OE APPROVED

Shell Helix HX8 fully synthetic motor oil with flexi-molecules for drivers that want advanced protection for their car even in sever conditions. Shell Helix HX7 enhanced mineral oil with active cleansing technology for drivers that want value for money and an oil they can rely on.

Things you need to know !

About Shell Helix Ultra

Shell is the number one global lubricant supplier for the 14th year running, delivering market-leading lubricants to consumers in over 100 countries. They are also OEM partners with some of the biggest passenger car brands in the world including Ferrari, Maserati, BMW and Hyundai. Their most advanced oil to date, Shell Helix Ultra with PurePlus Technology, is the very first motor oil designed from natural gas rather than from crude oil.

OE APPROVED

Things you need to know !

Fully synthetic premium motor oil designed for ultimate engine performance in all driving conditions.

About Triple QX

Exclusive, own label entry level lubricant brand. Triple QX Engine Oil is the go to workshop essential for the trade.

The main features and benefits of Triple QX oils are: • Advanced additive technology reduces friction for optimised power • Helps prevent build-up of deposits to promote engine cleanliness • Maximum engine wear protection, helping to extend service drain periods • Meets ACEA and manufacturer’s standards • Helps reduce emissions and improve fuel consumption.

EXCLUSIVE TO

Things you need to know !