Brand Positioning - Oil_June 2022 ROI V2

About MPM

MPM deliver a product range that covers over 99% of the required lubricants and liquids to maintain worldwide car fleets.

OE APPROVED

• MPM provide market leading online service and technical personal support • They are a passenger car lubricants specialist • High quality products at affordable prices

Things you need to know !

Part number breakdown

The final digit represents the quantity/size e.g. 1 – 4/5Ltr 2 – 1Ltr 5 – 20Ltr 6 – 199/208/209Ltr 7 – Bulk

The first three digits represent the product group i.e. Engine oil .

521 77 223 5

The following two digits represent the marque; this is universal for oil.

The next three digits are sequential as a new product is added to the portfolio.

Brand positioning Better

Good

Best

Euro Car Parts

Euro Car Parts

Euro Car Parts

Competitor

Competitor

ROI Competitors